Question 1
To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:
Question options:
provide order entry on the website.
provide CD/web-based catalogues.
include database-based workflow systems.
serve the same customer segments.
Question 2
Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.
Question options:
Brand equity
Trust
Differentiation
Cost leadership
Question 3
__________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.
Question options:
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts
Question 4
__________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa.
Question options:
Level of uncertainty
Information asymmetry
Differentiated awareness
Information scarcity
Question 5
The concept of __________ builds on the foundations of transaction cost theory. The fundamental idea of this concept is that traditionally integrated value chains within industries get unbundled and are reconfigured as a result of two main developments: (1) the separation of the economics of things and the economics of information; and (2) the blow-up of the trade-off between richness and reach.
Question options:
coordinated efficiencies
deconstruction
purchasing leverage
cost leadership
Question 6
With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves.
Question options:
coordinated
deconstructed
de-averaging of
a cost leadership
Question 7
Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:
Question options:
supplier resistance.
organizational risk.
information required to make the purchasing decision.
technology risk.
Question 8
__________ sell manufacturing inputs through a systematic sourcing system. Goods sold through these are tailored specifically to meet the individual needs of the purchasing company.
Question options:
Exchanges
Catalogue hubs
MRO hubs
Yield managers
Question 9
__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.
Question options:
Exchanges
Catalogue hubs
MRO hubs
Yield managers
Question 10
One of the classic definitions of __________ refers to "a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impeding it from achieving its goals."
Question options:
deconstruction
adverse impact
conflict
negative linear correlation
Question 11
Specialization effects are likely to be related to:
Question options:
high capital requirements.
specialized know-how.
economies of scale.
information scarcity.
Question 12
How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.
Question options:
well-positioned
scarce
differentiated
developed
Question 13
__________ are horizontal e-marketplaces for spot procurement of usually operating, manufacturing inputs. They are most valuable for operating inputs that display high fluctuations in price and/or demand.
Question options:
Exchanges
Catalogue hubs
MRO hubs
Yield managers
Question 14
Established management approaches and business procedures were considered to be inadequate for the Internet world, where "everything" had been turned upside down. To accommodate this change, e-business ventures were often staffed with young individuals, having an entrepreneurial drive, strong IT know-how, and analytical capabilities, yet often:
Question options:
had a limited range of expertise.
lacked specialized know-how.
had little knowledge of the industry.
dealt with information scarcity related to the competition.
Question 15
Purchases can be categorized according to volume and:
Question options:
cost.
value.
information required to make the purchasing decision.
intended use.
Question 16
The "unbundling" concept recognizes that a corporation consists of each of the following core businesses EXCEPT:
Question options:
product innovation.
customer relationship management.
infrastructure management.
production management.
Question 17
__________ is an e-procurement solution that allows users to buy items directly on the seller's website. However, since there is no integration with the internal accounting system, purchasing data needs to be re-keyed.
Question options:
Order entry on website
CD/web-based catalogue
Email or database-based workflow system
An accounting system
Question 18
Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?
Question options:
Distribution efficiencies
Shared information
Purchasing leverage
Cost leadership
Question 19
__________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered.
Question options:
Stock control systems
CD/web-based catalogues
Email or database-based workflow systems
Integrated e-procurement systems
Question 20
These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces.
Question options:
Operating inputs
Production inputs
Supplier inputs
Manufacturing inputs
Online Exam 7
Question 21
While traditional e-commerce refers to transactions conducted via fixed or wired Internet terminals, __________ refers to e-commerce transactions via mobile or wireless terminals.
Question options:
wi-fi
m-commerce
the long tail
telecommunication
Question 22
In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers' conscious need of interaction with the consumption phenomenon.
Question options:
amplification
transcension
contextual
attenuation
Question 23
M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?
Question options:
Mobility
Information
Entertainment
Transaction
Question 24
In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.
Question options:
voice
Internet
entertainment
messaging
Question 25
A __________ is a user-generated website containing continuously updated entries in periodic order.
Question options:
Wiki
blog
media platform
desktop application
Question 26
Richness is defined by three dimensions. Which dimension refers to the amount of information that can be moved from sender to receiver in a given time?
Question options:
Customization
Bandwidth
Homogeneity
Interactivity
Question 27
Regarding the consciousness dimension, if customers are ultra-conscious, then __________ marketing is recommended in order to improve the conscious interaction with objects related to the consumption experience.
Question options:
amplification
transcension
contextual
attenuation
Question 28
Social networks are effective because they consist of:
Question options:
consumer-to-consumer content.
media and entertainment options.
targeted advertising.
social bookmarking capabilities.
Question 29
__________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.
Question options:
Application and content providers
Mobile network operators (MNOs)
IT enablers
Mobile device manufacturers
Question 30
__________ allow(s) their members to manage more contacts more efficiently than is possible offline; therefore, they increase personal contact reach.
Question options:
Google
Web 2.0
Social networking sites (SNS)
UVR
Question 31
__________ represent the main source of value of mobile e-commerce, as fulfilling these needs is at the core of the value proposition that is offered.
Question options:
Mobility-related needs
Efficient needs
Entertainment needs
Time-critical needs and arrangements
Question 32
Users of these services can collect their favorite websites as bookmarks, using "tags" – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy.
Question options:
Wikis
Blogs
Media platforms
Social bookmarking
Question 33
While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image.
Question options:
consumer-to-consumer relations
image promotion
self-presentation
socialization
Question 34
__________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features.
Question options:
Google Docs
Web 2.0
BlogSphere
Wordpress
Question 35
Much of what we know about products we learn through __________ communication.
Question options:
e-CRM
word-of-mouth
social media
targeted
Question 36
Long-term strategic positioning means that a company is able to __________ by offering customers a better price/performance ratio.
Question options:
increase sales
differentiate their brand
outperform competitors
provide added value
Question 37
Connectivity to the __________ allows users to access email accounts and is expected to become a major driver of the 'fixed–mobile convergence'.
Question options:
Voice
Internet
Entertainment
Messaging
Question 38
__________ includes promotions and other incentives to acquire new customers and entice existing customers to use the company's Internet-based offering.
Question options:
e-CRM
Customer segment targeting
Social networking
Customer acquisition
Question 39
In __________, physical and informational aspects are globally integrated to provide value through amplification, attenuation, context and transcension; value is extracted from networks.
Question options:
Webspace
U-space
Marketplace
Marketspace
Question 40
__________ not only determine the design and functionality of mobile phones, but also set the communication standards and take care of the pre-installation of browsers, operating systems and other applications.
Question options:
Application and content providers
Mobile network operators (MNOs)
IT enablers
Mobile device manufacturers
