BZ400 Lesson 3 Exam SCORE 100 PERCENT

Question 1
A __________ provides a way for different components of software to interact and exchange data or functionality using common Web communication protocols.
Question options:

Web API

tag cloud

Web X3D

static website
Question 2
Social presence tools are also known as __________ tools.
Question options:

social bookmarking

microblogging

videoconferencing

instant chatting
Question 3
__________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.
Question options:

Social cataloging

Social networking

Social bookmarking

Crowdsourcing
Question 4
The term __________ marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication.
Question options:

affiliate

buzz

stealth

viral
Question 5
The network effect refers to the notion that the value of a network is dependent on the:
Question options:

knowledge of the users.

number of other users.

commitment of the users.

speed of the network.
Question 6
Social bookmarking allows users to share Internet bookmarks and to create categorization systems. These categorization systems are referred to as:
Question options:

geospatial metadata.

tag clouds.

podcasts.

folksonomies.
Question 7
Which of the following statements is true about a content management system?
Question options:

The creation of the goods or services is dependent on the incremental contributions of the participants.

It is the creation of goods or services by self-organizing communities.

It allows the assignment of different roles for different users.

Anyone can help in producing or improving the final outcome of the goods and services.
Question 8
Cloud-based collaboration tools:
Question options:

require users to frequently upgrade their software.

reduce the risk of exposing sensitive corporate data.

have well-documented procedures for system complexities.

allow for easy transferability of documents from one person to another.
Question 9
The __________ Web, originally envisioned by Tim Berners-Lee, one of the founders of the Internet, is a set of design principles that will allow computers to be able to better index websites, topics, and subjects.
Question options:

affiliate

collaborative

folksonomy

semantic
Question 10
__________ takes the concept of companies having used self-employed consultants to work on individual projects or provide content a step further by enabling people to work in more flexible ways on a variety of Internet-related projects.
Question options:

E-auction

E-lancing

E-filing

E-tailing
Question 11
Which of the following statements is true about a discussion forum?
Question options:

It started out as a novice's way of expressing himself using very simple Web pages.

It is dedicated to a specific topic, and users can start new threads.

It is the process of creating an online text diary made up of chronological entries that comment on everything.

It is a widely used synchronous groupware tool.
Question 12
An electronic __________ is essentially a collection of personal computers networked together with sophisticated software tools to help group members solve problems and make decisions through interactive electronic idea generation, evaluation, and voting.
Question options:

data interchange

meeting system

fund transfer

folksonomy
Question 13
__________ attempts to increase the relevance of search results by including content from blogs and microblogging services.
Question options:

Metasearch

OpenSearch

Social search

Enterprise search
Question 14
Which of the following statements is true about peer production?
Question options:

It is also known as enterprise content systems.

The creator is responsible for publishing new information.

Only editors have the right to develop new content.

Anyone can help in producing or improving the final outcome.
Question 15
Which of the following facilitates real-time written conversations?
Question options:

Status updates

Blogs

Discussion forums

Instant messaging
Question 16
Which of the following benefits of groupware enables many people to speak and listen at the same time?
Question options:

Parallelism

Anonymity

Group memory

Process structuring
Question 17
__________ is a phenomenon where companies use everyday people as a cheap labor force.
Question options:

Crowdsourcing

Nearshoring

Narrowcasting

Phishing
Question 18
__________ refers to manually adding metadata to media or other content.
Question options:

Tagging

Podcasting

Phishing

Crowdsourcing
Question 19
Which of the following is a consequence of the use of social software?
Question options:

People have increased purchasing power.

People are using environmentally-friendly products.

People are sharing more personal information online.

People are using encyclopedias as sources of unbiased information.
Question 20
Which of the following is a collaboration management tool that is used to facilitate virtual or collocated meetings?
Question options:

Intranets

Blogs

Video conferencing

Internet forums

BZ400 Lesson 2 Exam SCORE 95 PERCENT

Question 1
In the __________ stage of business-to-consumer electronic commerce, dissemination of promotional and marketing material, like providing electronic brochures, takes place.
Question options:

e-transaction

e-subscription

e-information

e-integration
Question 2
With respect to typical revenue models for electronic commerce businesses, Symantec and Norton are using a(n) __________ revenue model.
Question options:

licensing

brokerage

subscription

affiliate marketing
Question 3
A way to ensure that a company's site is on the first page users see when looking for a specific term is using __________ advertising.
Question options:

search

viral

buzz

stealth
Question 4
E-filing is an example of a __________ tool.
Question options:

government-to-government

consumer-to-consumer

government-to-citizen

consumer-to-business
Question 5
Which of the following is a disadvantage of e-tailing?
Question options:

It requires additional time for products to be delivered.

It is limited by physical store and shelf space restrictions.

It complicates the process of comparison shopping.

It restricts companies to effectively compete on price.
Question 6
In grid computing, the slowest computer creates a bottleneck and slows down the entire grid. A(n) __________ grid, consisting of a large number of computers, can help overcome these problems.
Question options:

dedicated

trusted

edged

clustered
Question 7
Which of the following statements is true about the platform as a service model?
Question options:

The customer is provided with the basic capabilities of processing, storage, and networking.

Only the basic capabilities of processing, storage, and networking are provided.

The customer has no knowledge or control over the underlying infrastructure and has only limited ability to control or configure application-specific settings.

The customer can run his or her own applications that are typically designed using tools provided by the service provider.
Question 8
The suffix ".org" is reserved for:
Question options:

educational institutions.

non-profit organizations.

commercial organizations.

governmental entities.
Question 9
The protocol used by the Internet is called the:
Question options:

Dynamic Host Configuration Protocol (DHCP).

Transmission Control Protocol (TCP).

Address Resolution Protocol (ARP).

Trivial File Transfer Protocol (TFTP).
Question 10
Which of the following is likely to have the suffix ".edu" after the domain name in its URL?
Question options:

Harvard Business School

The Federal Reserve

UNICEF

Yahoo!
Question 11
EZBiz, the brainchild of three college friends, is a startup venture which plans to produce and market sports gear. They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy. Which of the following, if true, would most undermine the decision to adopt a click-only strategy?
Question options:

The public is wary of sharing confidential information after a recent spate of credit card scandals.

Several companies who have switched from brick-and-mortar strategy to a click-only are experiencing severe channel conflicts.

The company has limited access to funds and is looking to keep its costs low.

A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain.
Question 12
With regard to the World Wide Web, Web pages are stored on Web:
Question options:

consortiums.

rings.

servers.

consoles.
Question 13
Under the __________ computing model, organizations "rent" resources such as processing, data storage, or networking from an external provider on an as-needed basis and pay only for the services used.
Question options:

grid

distributed

cluster

utility
Question 14
Which of the following statements is true about electronic commerce?
Question options:

Business-to-business is by far the largest form of electronic commerce in terms of revenues.

All forms of electronic commerce involve business firms.

Electronic commerce is limited to transactions between businesses and consumers.

Electronic commerce between businesses and their employees is impossible.
Question 15
Provoking bidders to leave a legitimate auction to buy the same item at a lower price outside the auction space, where return policies and buyer protection do not apply, is called:
Question options:

bid luring.

bid shielding.

bid skimming.

rafter bidding.
Question 16
Manufacturers of hardware and software often apply the concept of planned obsolescence, meaning that the:
Question options:

product is designed to avoid obsolescence.

product is designed in such a way as to extend its life span.

product is designed to last only for a certain life span.

companies have already decided when to launch their next product.
Question 17
Which of the following statements is true about servers?
Question options:

They are optimized for visualization and rendering of three-dimensional models.

They are used to provide services to users within large organizations or to Web users.

They are used primarily to assist in solving massive scientific problems.

They are primarily used as the main, central computing system for major corporations.
Question 18
Which of the following occurred in the 1946-1958 generation of computing?
Question options:

The internetworking era ended.

The mainframe era began.

The mainframe era ended and the personal computer era began.

The interpersonal computing era ended and the internetworking era began.
Question 19
Within the context of different types of e-auction fraud, bid shielding is sometimes called:
Question options:

reverse bidding.

bid skimming.

shill bidding.

bid luring.
Question 20
__________ is used to transmit voice and video communication over the Internet.
Question options:

Edge computing

IP routing

Distributed computing

IP convergence

BZ400 Lesson 1 Exam SCORE 95 PERCENT

Question 1
Which of the following statements is true about data?
Question options:

It can be defined as a representation of reality.

It is the ability to make decisions or predictions based on information.

It has no meaning in and of itself.

It is the ability to understand information.
Question 2
Which of the following is an implication for firms that have a threat of new entrants in their market?
Question options:

Increased cost

Increased demand for services

Decreased market share

Reduced quality
Question 3
With respect to the types of information systems used in organizations, a word processor is an example of a(n) __________ system.
Question options:

office automation

geographic information

electronic commerce

supply chain management
Question 4
In order to take advantage of the high quality talent pool, Ernst & Young sets up operations in the Philippines and moves part of its tax services to its new facility. Identify this strategy.
Question options:

Outsourcing

Offshoring

Franchising

Importing
Question 5
With reference to assessing value for the IS infrastructure, architectural value is derived from:
Question options:

an investment's impact on enabling the infrastructure to better meet business processing requirements.

an investment's ability to extend the infrastructure's capabilities to meet business needs today and in the future.

assessing the extent to which an investment helps to meet requirements for control, security, and integrity as required by a governing body or a key customer.

the infrastructure's ability to enhance the profitability of the business.
Question 6
Which of the following IS personnel is responsible for managing disaster recovery within an organization?
Question options:

Programmer

Webmaster

IS security manager

IS auditor
Question 7
At the __________ level of an organization, information systems provide KPIs that are focused on balancing performance across the organization.
Question options:

executive

illusive

operational

tactical
Question 8
Information about one's identity and place of living is an example of __________ data.
Question options:

psychographic

behavioral

demographic

geographic
Question 9
Which of the following occurred when Alvin Toffler's "third wave" gained speed?
Question options:

Society moved from a predominantly agrarian culture to the urbanized machine age.

Individuals shifted from handicrafting items for sale to working in factories.

Occupations changed to accommodate the mechanized society.

Information became the currency of the realm.
Question 10
Which of the following statements is true about information systems (IS) and information technology (IT)?
Question options:

IT programs are more technical in nature than IS programs.

IT programs have a stronger managerial focus than IS programs.

Software and telecommunications are present in IS, but excluded from IT.

IS programs have a stronger data retrieval capacity than IT programs.
Question 11
Identify the purpose of an office automation system.
Question options:

To create, store, analyze, and manage spatial data

To support interaction between the firm and its customers

To support a wide range of predefined day-to-day activities of individuals and small groups

To provide access to databases in order to support quantitative decision making
Question 12
In an e-business innovation cycle, after an organization scans the environment for new emerging and enabling technologies, the next step is to:
Question options:

create jobs, groups, and processes that are all devoted to scanning the environment.

select the database and data storage advances.

address the current opportunity to grab customers and market share.

match the most promising new technologies with current economic opportunities.
Question 13
Within the context of international business strategies, a global strategy is associated with __________ of local responsiveness.
Question options:

low degree of global integration and high degree

high degree of global integration and low degree

high degree of global integration and high degree

low degree of global integration and lack
Question 14
In 1994, a company called __________ released the first mainstream Web browser thereby opening up the possibilities of the Internet for the general public.
Question options:

Microsoft

Oracle

Netscape

Google
Question 15
Home-replication strategy is also called the __________ strategy.
Question options:

global

transnational

multidomestic

export
Question 16
Which of the following types of information systems facilitates collaboration and knowledge sharing? Answer: A
Question options:

Social software

Electronic commerce system

Word processor

Intelligent system
Question 17
Organizations deploying innovative information systems must have the human capital necessary to deploy the new systems. These requirements can be categorized as __________ requirements.
Question options:

risk tolerance

customer

resource

process
Question 18
Managers at the tactical level of an organization focus on:
Question options:

complex problems with broad and long-term ramifications for the organization.

routine, day-to-day business processes, and interactions with customers.

long-term strategic questions facing the organization.

deploying organizational resources to achieve the strategic objectives of the organization.
Question 19
With respect to the types of information systems used in organizations, an Online Analytical Processing (OLAP) system is an example of a(n) __________ system.
Question options:

office automation

data mining and visualization

geographic information

electronic commerce
Question 20
Which of the following is a governmental challenge of operating in the digital world?
Question options:

Differences in power distance and uncertainty avoidance

Aging population in the United States

Videoconferences across different time zones

Import and export regulations

ECO561 Week 4 Inflation and Analyses of Monetary Policies ....2019

Purpose of Assignment 

This assignment will introduce students to the U.S. Department of Labor's Bureau of Labor Statistics (BLS) data and provide students with the skills to calculate inflation and interpret the Consumer Price Index (CPI). Note: The BLS is the primary source of information on inflation, but their data is re-posted in other sources, such as the St. Louis Federal Reserve FRED site, among others. 

Assignment Steps 

Resources: Tutorial help on Excel^® and Word functions can be found on the Microsoft^® Office website. There are also additional tutorials via the web offering support for Office products. 

Use an internet search or the University Library to locate information on the Consumer Price Index (CPI). Internet sites you might find useful include the Bureau of Labor Statistics (BLS) and the Federal Reserve of St. Louis FRED web site although you are allowed to use other sources. 

Develop a minimum 700-word analysis of inflation by including the following:

• Choose a product or service you currently consume/use, such as apparel or educational services, that is included in the CPI's "market basket."  Find the annual CPI index numbers for your chosen good or service for the years 1995, 2005, 2010, and 2015.  Enter those index numbers in an Excel^® file and calculate the percent change (inflation rates) in those index numbers from 1995 to 2005, from 1995 to 2010, and from 1995 to 2015.   
• Analyze the trends in overall inflation over the last five years and whether your income has kept pace with inflation.  How has inflation over the last five years affected you and/or your family?
• Discuss how a business manager, such as a human resources manager, might use CPI statistics. 

Cite a minimum of three scholarly, peer-reviewed references.

 

ECO561 Week 3 Research Analysis for Business....2019

Purpose of Assignment

The purpose of this assignment is the creation of a research analysis. Every day, consumers make millions of decisions that impact the marketplace and influence firms' decisions. Firms use economic concepts, models, and other "tools" of economics to help determine pricing, output, and profit maximization. As an MBA student of economics, you can apply the "tools" of economics to microeconomic and macroeconomic data to create recommendations for how firms can maximize revenue, profit and market share.

Assignment Steps 

Resources: Tutorial help on Excel^® and Word functions can be found on the Microsoft^® Office website. There are also additional tutorials via the web offering support for Office products. 

Scenario: Imagine you are a business consultant to a firm of your choice. You have been asked to analyze, advise, and create recommendations on how the firm can ensure its future success in its current market. 

Work with your instructor to choose a firm that matches the following criteria: a publicly-traded company operating in the U.S. market. Note: A publicly-traded company is a private-sector firm owned by its shareholders/stock holders. 

Prepare a minimum 1,050-word analysis of economic data and business data to explain how the core economic principles impact the sustainability of the firm and what actions the firm can take to ensure success. 

Address the following:

• Identify the market structure your chosen firm operates in, analyze your chosen firm's current market share, and identify the firm's local/global competitors. Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm's future in the market. Hints: Be sure you review the barriers to entry discussed in the course text.  You might consider presenting the data graphically.
• Identify and explain trends in current macroeconomic indicators for last three years including:
• Current stage of the business cycle.
• Real gross domestic product (GDP).
• Inflation as measured by the consumer price index (CPI).
• Unemployment rate.
• Federal funds rate.
• Current rate for borrowing funds such as the so-called "prime rate."  Note: A requirement of the Week 1 Influence of Economics on Household Decision Making report was to gather data on the CPI, GDP, and interest rates, so you should consider reviewing the feedback you received on the Week 1 report.
• Evaluate trends in demand over last three years and explain their impact on the industry and the firm. Include quarterly (last two quarters) and annual sales (last three years) figures for the product your firm sells. Create business strategies by analyzing information and data related to the demand for and supply of your firm's product(s) to support your recommendation for the firm's actions. Remember to include a graphical representation of the data and information used in your analysis.
• Examine available, current data and information, such as pricing and the availability of substitutes, and explain how you could determine the price elasticity of demand for your firm's product. Assess how the price elasticity of demand impacts the firm's pricing decisions and revenue growth.
• Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm's level of output.
• Based on the data gathered and analysis performed for this report write a conclusion in which you:
• Create business strategies, including price and non-price strategies, based on your market structure to ensure the market share and potential market expansions and explore global opportunities for your business in a dynamic business environment and provide recommendations.
• Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
• Propose how the firm's position within the market and among its competitors will allow it to take your recommended action.
• Recommend strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies. 

Cite a minimum of three peer-reviewed references and a minimum of two government economic data sources/references.

 

 

 

 

 

 

 

 

 

 

ECO561 Week 1 Influence of Economics on Household Decision Making....2019

Purpose of Assignment 

To locate, retrieve, and evaluate the effects of macroeconomic indicators on your own decision making. 

Assignment Steps 

Resources: Tutorial help on Excel^® and Word functions can be found on the Microsoft^® Office website. There are also additional tutorials via the web offering support for Office products. 

Scenario: Consider your last big purchase such as a car, appliances, home repairs, home purchase, computer equipment, college tuition, or another "big-ticket" item, which are often purchased using loans/financing (by borrowing money). Also consider your decision-making process that led you to choose a particular make, model, or brand of the product (or service) you purchased and whether it was the right time to make the purchase given economic conditions at the time of your purchase. While analyzing your decision, keep in mind everything from interest rates to the prices of complementary and substitute goods are driven by human economic behavior. 

Develop a minimum 1,050-word analysis of your decision-making process in which you include the following:

• Retrieve statistics on Real Gross Domestic Product (GDP) and on Real Personal Consumption Expenditures (PCE) by year for the last ten years. You can retrieve those statistics from internet sources including, but not limited to, the Federal Reserve of St. Louis's FRED web site, the U.S. Department of Commerce's Bureau of Economic Analysis (BEA) web site, or another credible source of your choice. Post these statistics in a single worksheet of an Excel^® workbook and submit your Excel^® file with your report. In your report, discuss the latest 10-year trends in both GDP and PCE. Also discuss how the trends in GDP compare with trends in PCE. You are encouraged to include graphs of these statistics in your report; you could create the graphs in Excel^® and copy them into your report.
• Retrieve statistics on the Effective Federal Funds Rate and on the Consumer Price Index: All Items Less Food and Energy by year for the last 30 years. You can retrieve those statistics from internet sources including, but not limited to, the Federal Reserve of St. Louis's FRED web site, the U.S. Department of Labor's Bureau of Labor Statistics (BLS) web site, or other credible sources of your choice. Post these statistics in a single worksheet of an Excel^® workbook and submit your Excel^® file with your report. In your report, discuss how the trends in the Effective Federal Funds Rate compare with trends in inflation. If you took out a loan to pay for your "big-ticket" purchase, what was the interest rate on your loan? Were interest rates rising or falling at that time?  Were interest rates relatively high or low at that time? You are also encouraged to include graphs of these statistics in your report.
• Discuss the influence of any Federal government or state government programs, such as tax credits or tax deductions for energy-saving/efficiency purchases, on your decision to make your last big purchase; or if government incentives did not factor into your decision, explain why not.
• Develop conclusions about the economy's influence on personal and business decision-making relative to purchases of big-ticket items, investments, or other major purchases. 

Cite a minimum of three peer-reviewed sources. Note: The Federal Reserve of St. Louis, the Bureau of Economic Analysis, and the Bureau of Labor Statistics can be cited to fulfill this requirement.

MGT599 CASE 4 Coca-Cola

Module 4 - Case

STRATEGY IMPLEMENTATION AND STRATEGIC CONTROLS

Assignment Overview

This final case involves an analysis of strategy implementation at the Coca-Cola Company. You will use the resources you identified in the SLP to gather information about the company and relate that information to your work in the previous four cases.

Required Reading

Refer to the required and optional readings related to strategic implementation and strategic controls, the themes for this module.

Case Assignment

In Module 4, we will conclude the case study process by researching the Coca-Cola Company's strategic controls and their fit with the company's chosen strategy.

Keys to the Assignment

·        Step One: Review your Case papers from Modules 1-3 so that you are familiar with the mission, vision, SWOT, strategy, and strategic choices you have identified over the course of the class.

·        Step Two: Research the structure, systems, people, and culture at the Coca-Cola Company. You will not be able to get answers to every single question, but you will need to answer at least one or two for each component.

·        Step Three: Describe the Coca-Cola Company's organizational design, key strategic control systems (e.g., budgeting and variance analysis systems), primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of the Coca-Cola Company'sstrategy.

·        Step Four: In a 6 to 8 page paper, critically evaluate the fit—or the lack of fit—between the company's mission, strategy, and organizational components crucial to implementation. Do these components complement the strategy? Why or why not?

·        Step Five: Choose three (3) of the thirteen ethical "prescriptions" included in the following article: http://www.scu.edu/ethics/practicing/focusareas/business/strategic-plan.html.  Next, discuss the extent which the company's sense of business ethics has been embedded within its strategic management process, as evidenced by your chosen three indicators. 

·        Step Six: What changes would you—as the CEO—make to better assure the success of the company's strategy? This is the most important section of the Module 4 Case.

·        Step Seven: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Coca-Cola Company's consultant. This is a professional document. Follow the format below:

o   Executive summary: This is a synopsis of the main points, conclusions and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.csun.edu/~vcecn006/summary.html

o   Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.

o   Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with headings.

o   Conclusion: Summarize your paper in the light of your thesis statement.