Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
Friday, May 8, 2020
MKTG201 Week 2 Quiz SCORE 100 PERCENT
Question 1 of 10
10.0 Points
Which one of the following are not one of the "Big Five" personality traits?
A. opennes
B. enthusiastic
C. conscientiousness
D. neuroticism
E. none of the above
Question 2 of 10
10.0 Points
Which of the following factors influence consumers' buying behavior
A. Social Situation
B. Time
C. Reason for the Purchase
D. Mood
E. All of the above
Question 3 of 10
10.0 Points
________ is how you interpret the world around you and make sense of it in your brain.
A. Perception
B. Motivation
C. Consumer attitudes
D. Internal influences
E. None of the above
Question 4 of 10
10.0 Points
What is the first Stage in the Consumer's Purchasing Process
A. Search for Information
B. Need Recognition
C. Product Evaluation
D. Supplier specification analysis
E. None of the above
Question 5 of 10
10.0 Points
Which of the following are types of B2B buyers?
A. Governments
B. Resellers
C. Producers
D. All of the above
E. None of the above
Question 6 of 10
10.0 Points
Which one of the following is not someone who provides their firms' buyers with input
A. Initiators
B. Users
C. Buyers
D. Influencers
E. None of the above
Question 7 of 10
10.0 Points
Derived demand is
A. when the demand for one product increases the demand for another.
B. demand that springs from, or is derived from, a source other than the primary buyer of a product.
C. a small change in demand by consumers that can have a big effect throughout the businesses
D. None of the above
Question 8 of 10
10.0 Points
Is the following statement true or false.
B2B markets firms in the same industry tend to cluster in the same geographic areas.
A. True
B. False
Question 9 of 10
10.0 Points
Planned obsolescence is
A. A. when they already have some information about a good or service but continue to search for a little more information.
B. B. certain characteristics that are important to you such as the price of the backpack, the size, the number of compartments, and color
C. C. a deliberate effort by companies to make their products obsolete, or unusable, after a period of time.
D. D. developing appropriate action programs to reach the targeted segments.
E. None of the above
Question 10 of 10
10.0 Points
Is the following statement true or false.
Companies that sell to the government must, by law, follow very strict ethical guidelines.
A. True
B. False
10.0 Points
Which one of the following are not one of the "Big Five" personality traits?
A. opennes
B. enthusiastic
C. conscientiousness
D. neuroticism
E. none of the above
Question 2 of 10
10.0 Points
Which of the following factors influence consumers' buying behavior
A. Social Situation
B. Time
C. Reason for the Purchase
D. Mood
E. All of the above
Question 3 of 10
10.0 Points
________ is how you interpret the world around you and make sense of it in your brain.
A. Perception
B. Motivation
C. Consumer attitudes
D. Internal influences
E. None of the above
Question 4 of 10
10.0 Points
What is the first Stage in the Consumer's Purchasing Process
A. Search for Information
B. Need Recognition
C. Product Evaluation
D. Supplier specification analysis
E. None of the above
Question 5 of 10
10.0 Points
Which of the following are types of B2B buyers?
A. Governments
B. Resellers
C. Producers
D. All of the above
E. None of the above
Question 6 of 10
10.0 Points
Which one of the following is not someone who provides their firms' buyers with input
A. Initiators
B. Users
C. Buyers
D. Influencers
E. None of the above
Question 7 of 10
10.0 Points
Derived demand is
A. when the demand for one product increases the demand for another.
B. demand that springs from, or is derived from, a source other than the primary buyer of a product.
C. a small change in demand by consumers that can have a big effect throughout the businesses
D. None of the above
Question 8 of 10
10.0 Points
Is the following statement true or false.
B2B markets firms in the same industry tend to cluster in the same geographic areas.
A. True
B. False
Question 9 of 10
10.0 Points
Planned obsolescence is
A. A. when they already have some information about a good or service but continue to search for a little more information.
B. B. certain characteristics that are important to you such as the price of the backpack, the size, the number of compartments, and color
C. C. a deliberate effort by companies to make their products obsolete, or unusable, after a period of time.
D. D. developing appropriate action programs to reach the targeted segments.
E. None of the above
Question 10 of 10
10.0 Points
Is the following statement true or false.
Companies that sell to the government must, by law, follow very strict ethical guidelines.
A. True
B. False
MKTG201 Week 2 Assignment 2
Assignment Two
Chapter 3 & 4
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs shown in Figure 3.4.
1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
MKTG201 Week 1 Assignment 1 Score 99 PERCENT
Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?
MKT571 Final Exam SCORE 100 PERCENT
Question 1
Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other C-level executives.
Select the correct answer
marketing manager
chief information officer
finance manager
chief marketing officer
Question 2
In the context of the value chain, __________ is a primary activity that involves bringing materials into the business.
Select the correct answer
operations
technology development
marketing
inbound logistics
Question 3
Which of the following is a difference between business markets and consumer markets?
Select the correct answer
Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so.
Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee.
In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes.
In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers.
Question 4
__________ divides the market into units such as nations, states, regions, cities, or neighborhoods.
Select the correct answer
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Question 5
______ refers to a marketing strategy in which a firm tries to cater to all customer groups with all the products they might require.
Select the correct answer
Full market coverage
Multiple segment specialization
Single-segment concentration
Individual marketing
Question 6
__________ refers to the activity of designing a company's product and image so that they occupy a distinctive place in the minds of the target market.
Select the correct answer
Targeting
Segmentation
Positioning
Customization
Question 7
A company that interacts with its customers to get product ideas should:
Select the correct answer
engage the right customers in the right way.
prohibit customers from innovating products without its consent.
focus solely on its lead users.
allow all its customers to participate in the product-design process.
Question 8
In which of the following stages of a product life cycle are profits nonexistent?
Select the correct answer
Decline
Maturity
Growth
Introduction
Question 9
A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a ________________.
Select the correct answer
theme
pattern
style
trend
Question 10
Which of the following best describes the term product system?
Select the correct answer
It refers to a set of different but related items that operate in a compatible manner.
It is a group of products that perform a similar function and belong to a single product class.
It refers to a set of products available only to high-income consumers.
It is a set of variants that are developed for a single product.
Question 11
Which of the following statements is true of a sharing economy?
Select the correct answer
A sharing economy is primarily the result of two activities, harvesting and divesting.
An organization's trust and reputation have little role in determining its place in a sharing economy.
Self-policing mechanisms are typically absent in most platforms that form part of a sharing-related business.
In a sharing economy, an individual experiences the benefits of being both a consumer and a producer.
Question 12
__________ is the first step a firm should take while setting the price for a product.
Select the correct answer
Determining demand
Selecting a price method
Estimating cost
Selecting the price objective
Question 13
Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called ________.
Select the correct answer
agents
facilitators
merchants
jobbers
Question 14
Which of the following statements is true of personal communications channels?
Select the correct answer
Their effectiveness derives from individualized presentation and feedback.
They include public relations, advertising, and sales promotions.
They are often less effective than mass communication channels.
Their influence on purchase decisions is significant when products are purchased frequently.
Question 15
__________ seeks to create brand awareness among consumers and communicate to them about new products or new features of existing products.
Select the correct answer
Informative advertising
Persuasive advertising
Reminder advertising
Reinforcement advertising
Question 16
When marketers combine an existing brand with a new brand, the product is called a ________.
Select the correct answer
family brand
master brand
sub-brand
parent brand
Question 17
____________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers and all customer touch points.
Select the correct answer
Customer relationship management
Product modification
Enterprise resource planning
Customer cloning
Question 18
The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose?
Select the correct answer
Shareholder value
Customer awareness
Market share
Perceived quality
Question 19
Which of the following measures reflects the short-term results of a firm's marketing efforts?
Select the correct answer
Perceived quality
Market share
Customer awareness
Sales turnover
Question 20
__________ refers to the capacity to satisfy humanity's needs without harming future generations.
Select the correct answer
Durability
Accountability
Sustainability
Profitability
Question 21
The __________ encompasses the actors engaged in producing, distributing, and promoting a product or a service.
Select the correct answer
task environment
demographic environment
natural environment
legal environment
Question 22
The __________ refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm's budget.
Select the correct answer
customer relationship management process
customer acquisition process
new-offering realization process
fulfillment management process
Question 23
Business markets differ from consumer markets in that:
Select the correct answers
in business markets, a marketer typically deals with several smaller buyers.
the total demand for many goods and services in business markets is elastic.
in business markets, purchasing is often executed through intermediaries.
buying decisions in business markets are subject to multiple influences.
Question 24
Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company's products. In this scenario, which of the following types of market segmentation does Fashion Vista employ?
Select the correct answer
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Question 25
A firm should use undifferentiated marketing to promote its products when:
Select the correct answer
it wants to appeal to multiple market segments.
it wants to customize its products for each consumer.
the market shows several natural segments.
all consumers have roughly the same wants and preferences.
Question 26
A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service.
Select the correct answer
value network
project objective
value proposition
mission statement
Question 27
__________ is one of the methods used to develop ideas for a new product in which each feature of an existing product is noted and modified.
Select the correct answer
Attribute listing
Morphological analysis
Mind mapping
Reverse-assumption analysis
Question 28
__________ is a period in a typical product life cycle characterized by rapid market acceptance and significant profit improvement.
Select the correct answer
Introduction
Growth
Decline
Maturity
Question 29
Which of the following statements is true of fads?
Select the correct answer
They have a long acceptance cycle.
They tend to win over only a limited following.
They usually satisfy a strong customer need.
They last for several generations.
Question 30
The width of a company's product mix refers to:
Select the correct answer
the total number of items in the product mix.
the number of variants offered for each product in a product line.
the number of different product lines carried by the company.
the extent to which the different product lines in the mix are related in terms of end use.
Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other C-level executives.
Select the correct answer
marketing manager
chief information officer
finance manager
chief marketing officer
Question 2
In the context of the value chain, __________ is a primary activity that involves bringing materials into the business.
Select the correct answer
operations
technology development
marketing
inbound logistics
Question 3
Which of the following is a difference between business markets and consumer markets?
Select the correct answer
Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so.
Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee.
In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes.
In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers.
Question 4
__________ divides the market into units such as nations, states, regions, cities, or neighborhoods.
Select the correct answer
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Question 5
______ refers to a marketing strategy in which a firm tries to cater to all customer groups with all the products they might require.
Select the correct answer
Full market coverage
Multiple segment specialization
Single-segment concentration
Individual marketing
Question 6
__________ refers to the activity of designing a company's product and image so that they occupy a distinctive place in the minds of the target market.
Select the correct answer
Targeting
Segmentation
Positioning
Customization
Question 7
A company that interacts with its customers to get product ideas should:
Select the correct answer
engage the right customers in the right way.
prohibit customers from innovating products without its consent.
focus solely on its lead users.
allow all its customers to participate in the product-design process.
Question 8
In which of the following stages of a product life cycle are profits nonexistent?
Select the correct answer
Decline
Maturity
Growth
Introduction
Question 9
A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a ________________.
Select the correct answer
theme
pattern
style
trend
Question 10
Which of the following best describes the term product system?
Select the correct answer
It refers to a set of different but related items that operate in a compatible manner.
It is a group of products that perform a similar function and belong to a single product class.
It refers to a set of products available only to high-income consumers.
It is a set of variants that are developed for a single product.
Question 11
Which of the following statements is true of a sharing economy?
Select the correct answer
A sharing economy is primarily the result of two activities, harvesting and divesting.
An organization's trust and reputation have little role in determining its place in a sharing economy.
Self-policing mechanisms are typically absent in most platforms that form part of a sharing-related business.
In a sharing economy, an individual experiences the benefits of being both a consumer and a producer.
Question 12
__________ is the first step a firm should take while setting the price for a product.
Select the correct answer
Determining demand
Selecting a price method
Estimating cost
Selecting the price objective
Question 13
Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called ________.
Select the correct answer
agents
facilitators
merchants
jobbers
Question 14
Which of the following statements is true of personal communications channels?
Select the correct answer
Their effectiveness derives from individualized presentation and feedback.
They include public relations, advertising, and sales promotions.
They are often less effective than mass communication channels.
Their influence on purchase decisions is significant when products are purchased frequently.
Question 15
__________ seeks to create brand awareness among consumers and communicate to them about new products or new features of existing products.
Select the correct answer
Informative advertising
Persuasive advertising
Reminder advertising
Reinforcement advertising
Question 16
When marketers combine an existing brand with a new brand, the product is called a ________.
Select the correct answer
family brand
master brand
sub-brand
parent brand
Question 17
____________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers and all customer touch points.
Select the correct answer
Customer relationship management
Product modification
Enterprise resource planning
Customer cloning
Question 18
The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose?
Select the correct answer
Shareholder value
Customer awareness
Market share
Perceived quality
Question 19
Which of the following measures reflects the short-term results of a firm's marketing efforts?
Select the correct answer
Perceived quality
Market share
Customer awareness
Sales turnover
Question 20
__________ refers to the capacity to satisfy humanity's needs without harming future generations.
Select the correct answer
Durability
Accountability
Sustainability
Profitability
Question 21
The __________ encompasses the actors engaged in producing, distributing, and promoting a product or a service.
Select the correct answer
task environment
demographic environment
natural environment
legal environment
Question 22
The __________ refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm's budget.
Select the correct answer
customer relationship management process
customer acquisition process
new-offering realization process
fulfillment management process
Question 23
Business markets differ from consumer markets in that:
Select the correct answers
in business markets, a marketer typically deals with several smaller buyers.
the total demand for many goods and services in business markets is elastic.
in business markets, purchasing is often executed through intermediaries.
buying decisions in business markets are subject to multiple influences.
Question 24
Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company's products. In this scenario, which of the following types of market segmentation does Fashion Vista employ?
Select the correct answer
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Question 25
A firm should use undifferentiated marketing to promote its products when:
Select the correct answer
it wants to appeal to multiple market segments.
it wants to customize its products for each consumer.
the market shows several natural segments.
all consumers have roughly the same wants and preferences.
Question 26
A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service.
Select the correct answer
value network
project objective
value proposition
mission statement
Question 27
__________ is one of the methods used to develop ideas for a new product in which each feature of an existing product is noted and modified.
Select the correct answer
Attribute listing
Morphological analysis
Mind mapping
Reverse-assumption analysis
Question 28
__________ is a period in a typical product life cycle characterized by rapid market acceptance and significant profit improvement.
Select the correct answer
Introduction
Growth
Decline
Maturity
Question 29
Which of the following statements is true of fads?
Select the correct answer
They have a long acceptance cycle.
They tend to win over only a limited following.
They usually satisfy a strong customer need.
They last for several generations.
Question 30
The width of a company's product mix refers to:
Select the correct answer
the total number of items in the product mix.
the number of variants offered for each product in a product line.
the number of different product lines carried by the company.
the extent to which the different product lines in the mix are related in terms of end use.
T05K Assignment 4
Assignment 04
T05 Criminal Behavior
Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4)pages in length; refer to the "Assignment Format" page for specific format requirements.
Discuss the major principles of the biosocial theories of criminal causation. Then explain the Human Genome Project (HGP). Finally, discuss criticisms that have been waged against the biosocial theories of criminal causation.
Tuesday, May 5, 2020
BUSI504 Week 8 Final Exam Score 96 PERCENT
Question 1 (2 points)
In a high context culture, people look for meaning in what is not said.
Question 1 options:
1) True
2) False
Question 2 (2 points)
Negotiation is an integral skill for managers.
Question 2 options:
1) True
2) False
Question 3 (2 points)
Meetings are an effective way to make announcements and disseminate information.
Question 3 options:
1) True
2) False
Question 4 (2 points)
Behavioral questions are the least useful type to ask during employment interviews.
Question 4 options:
1) True
2) False
Question 5 (2 points)
Among the persuasion variables that are associated with the speaker, the most significant variable is the speaker's credibility.
Question 5 options:
1) True
2) False
Question 6 (2 points)
The visual elements in a document may contradict the text and cause confusion.
Question 6 options:
1) True
2) False
Question 7 (2 points)
The best way to ensure clarity in a presentation is to write a detailed outline.
Question 7 options:
1) True
2) False
Question 8 (2 points)
Normal gift-giving practices in some countries are considered unethical in others.
Question 8 options:
1) True
2) False
Question 9 (2 points)
The maximum supportable outcome (MSO) and the least acceptable outcome (LAO) are guideposts for negotiations that should be considered flexible.
Question 9 options:
1) True
2) False
Question 10 (2 points)
Conflict develops due to perceived mutually exclusive goals.
Question 10 options:
1) True
2) False
Question 11 (2 points)
Audiences are more likely to remember a speaker's delivery style than the content of the presentation.
Question 11 options:
1) True
2) False
Question 12 (2 points)
The essential aim of informational meetings is to communicate a company point of view and have it accepted by employees.
Question 12 options:
1) True
2) False
Question 13 (2 points)
Decisions decrease in quality when conflicts are involved.
Question 13 options:
1) True
2) False
Question 14 (2 points)
Directed questions are effective as persuasion tools.
Question 14 options:
1) True
2) False
Question 15 (2 points)
In the United States, the accepted practice in negotiations is to begin with a general conversation on neutral topics.
Question 15 options:
1) True
2) False
Question 16 (2 points)
Negative space suggests sloppy or lazy design, and should be filled with text or graphics.
Question 16 options:
1) True
2) False
Question 17 (2 points)
Unlike in other types of meetings, members of staff meetings are not expected to share information.
Question 17 options:
1) True
2) False
Question 18 (2 points)
Managers generally focus on facts rather than opinions during an interview in order to make decisions regarding interviewees.
Question 18 options:
1) True
2) False
Question 19 (2 points)
It's been estimated that 20 percent of American managers fail to perform adequately abroad because they haven't been sufficiently prepared for adjusting to the foreign culture.
Question 19 options:
1) True
2) False
Question 20 (2 points)
Unclear business goals, time pressure, and uncomfortable work environments are all factors correlated with workplace conflict.
Question 20 options:
1) True
2) False
Question 21 (5 points)
Perceived conflict is present when the parties
Question 21 options:
1) recognize the conditions
2) misunderstand one another's true position
3) have the same interests
4) both 1 and 2 are correct
Question 22 (5 points)
"Tell me about yourself" is what type of question?
Question 22 options:
1) behavioral
2) leading
3) open
4) directed
Question 23 (5 points)
________________ are titles and subtitles within the body of a document that divide material into comprehensible segments by highlighting the main topics and signaling topic changes.
Question 23 options:
1) Headings
2) Headers
3) Captions
4) Legends
Question 24 (5 points)
"Culture" includes
Question 24 options:
1) religious systems
2) educational systems
3) political systems
4) all choices are correct
Question 25 (5 points)
The interview format that is suitable for most situations that managers face is the _________
interview.
Question 25 options:
1) structured
2) semi-structured
3) mini-structured
4) unstructured
Question 26 (5 points)
Which of the following is a communication principle that should be used in applying a win-win conflict resolution strategy?
Question 26 options:
1) use emotional rather than neutral terms
2) make absolute statements
3) ask closed-ended questions
4) repeat key phrases for understanding
Question 27 (5 points)
Which conflict-resolution strategy is closest to negotiation?
Question 27 options:
1) forcing
2) avoiding
3) problem-solving
4) compromising
Question 28 (5 points)
Which of the following uses a questionnaire that elicits the participants' opinions on a topic?
Question 28 options:
1) nominal group technique
2) Delphi technique
3) group decision support system
4) brainstorming
Question 29 (5 points)
When emphasizing an important or primary point, the speaker should ________________
Question 29 options:
1) slow down
2) speed up
3) pace back and forth
4) nod repeatedly
Question 30 (5 points)
Which is not an advantage of working in a team?
Question 30 options:
1) A group decision may be of a higher quality than that made by an individual
2) It provides a welcome break from routine independent tasks
3) Group members are more likely to be committed to the information presented
4) It may reduce the chance of communication problems
Question 31 (5 points)
According to Dr. Anne Grinols, ethical persuasion requires analyzing the audience's ______ ____________
Question 31 options:
1) relationships and knowledge
2) attitudes and beliefs
3) age and education level
4) driving forces and restraining forces
Question 32 (5 points)
Which layer of the strategic communication model is relevant to negotiation?
Question 32 options:
1) the first layer
2) the second layer
3) the third layer
4) all of the above choices are correct
Question 33 (5 points)
Asking a meeting member to play "devil's advocate" is a strategy for ________________
Question 33 options:
1) keeping the meeting short
2) avoiding groupthink
3) encouraging harmony
4) strengthening leadership
Question 34 (5 points)
Although likely to cause later conflicts, which conflict-resolution strategy is the most commonly used by managers?
Question 34 options:
1) forcing
2) avoidance
3) accommodating
4) compromise
Question 35 (5 points)
The idea that under the skin, all human beings are alike, brothers and sisters in the common family of man is known as the:
Question 35 options:
1) universality myth
2) global village concept
3) commonality village
4) objectivity myth
Question 36 (5 points)
The most pervasive communication barrier in workplace interviews is
Question 36 options:
1) perception
2) bias
3) fact-inference confusion
4) organizational status
Question 37 (5 points)
Which of the following roles do visual elements play in a document?
Question 37 options:
1) set a tone
2) provide additional information
3) reinforce the text
4) all of the above
Question 38 (5 points)
When negotiating, which factors must be kept in balance?
Question 38 options:
1) the relationship, the goal, and the organization
2) the past, the present, and the future
3) the methods, the tactics, and the strategy
4) all of the above choices are correct
Question 39 (5 points)
Which of the following is the best sequence of topics for an informative presentation about a change in procedures?
Question 39 options:
1) comparison and contrast
2) spatial
3) chronological
4) economic
Question 40 (5 points)
Why should managers become culturally sensitive?
Question 40 options:
1) the workforce is increasingly more culturally diverse
2) they are working in a global economy
3) US business values are universal
4) both 1 and 2 are correct
In a high context culture, people look for meaning in what is not said.
Question 1 options:
1) True
2) False
Question 2 (2 points)
Negotiation is an integral skill for managers.
Question 2 options:
1) True
2) False
Question 3 (2 points)
Meetings are an effective way to make announcements and disseminate information.
Question 3 options:
1) True
2) False
Question 4 (2 points)
Behavioral questions are the least useful type to ask during employment interviews.
Question 4 options:
1) True
2) False
Question 5 (2 points)
Among the persuasion variables that are associated with the speaker, the most significant variable is the speaker's credibility.
Question 5 options:
1) True
2) False
Question 6 (2 points)
The visual elements in a document may contradict the text and cause confusion.
Question 6 options:
1) True
2) False
Question 7 (2 points)
The best way to ensure clarity in a presentation is to write a detailed outline.
Question 7 options:
1) True
2) False
Question 8 (2 points)
Normal gift-giving practices in some countries are considered unethical in others.
Question 8 options:
1) True
2) False
Question 9 (2 points)
The maximum supportable outcome (MSO) and the least acceptable outcome (LAO) are guideposts for negotiations that should be considered flexible.
Question 9 options:
1) True
2) False
Question 10 (2 points)
Conflict develops due to perceived mutually exclusive goals.
Question 10 options:
1) True
2) False
Question 11 (2 points)
Audiences are more likely to remember a speaker's delivery style than the content of the presentation.
Question 11 options:
1) True
2) False
Question 12 (2 points)
The essential aim of informational meetings is to communicate a company point of view and have it accepted by employees.
Question 12 options:
1) True
2) False
Question 13 (2 points)
Decisions decrease in quality when conflicts are involved.
Question 13 options:
1) True
2) False
Question 14 (2 points)
Directed questions are effective as persuasion tools.
Question 14 options:
1) True
2) False
Question 15 (2 points)
In the United States, the accepted practice in negotiations is to begin with a general conversation on neutral topics.
Question 15 options:
1) True
2) False
Question 16 (2 points)
Negative space suggests sloppy or lazy design, and should be filled with text or graphics.
Question 16 options:
1) True
2) False
Question 17 (2 points)
Unlike in other types of meetings, members of staff meetings are not expected to share information.
Question 17 options:
1) True
2) False
Question 18 (2 points)
Managers generally focus on facts rather than opinions during an interview in order to make decisions regarding interviewees.
Question 18 options:
1) True
2) False
Question 19 (2 points)
It's been estimated that 20 percent of American managers fail to perform adequately abroad because they haven't been sufficiently prepared for adjusting to the foreign culture.
Question 19 options:
1) True
2) False
Question 20 (2 points)
Unclear business goals, time pressure, and uncomfortable work environments are all factors correlated with workplace conflict.
Question 20 options:
1) True
2) False
Question 21 (5 points)
Perceived conflict is present when the parties
Question 21 options:
1) recognize the conditions
2) misunderstand one another's true position
3) have the same interests
4) both 1 and 2 are correct
Question 22 (5 points)
"Tell me about yourself" is what type of question?
Question 22 options:
1) behavioral
2) leading
3) open
4) directed
Question 23 (5 points)
________________ are titles and subtitles within the body of a document that divide material into comprehensible segments by highlighting the main topics and signaling topic changes.
Question 23 options:
1) Headings
2) Headers
3) Captions
4) Legends
Question 24 (5 points)
"Culture" includes
Question 24 options:
1) religious systems
2) educational systems
3) political systems
4) all choices are correct
Question 25 (5 points)
The interview format that is suitable for most situations that managers face is the _________
interview.
Question 25 options:
1) structured
2) semi-structured
3) mini-structured
4) unstructured
Question 26 (5 points)
Which of the following is a communication principle that should be used in applying a win-win conflict resolution strategy?
Question 26 options:
1) use emotional rather than neutral terms
2) make absolute statements
3) ask closed-ended questions
4) repeat key phrases for understanding
Question 27 (5 points)
Which conflict-resolution strategy is closest to negotiation?
Question 27 options:
1) forcing
2) avoiding
3) problem-solving
4) compromising
Question 28 (5 points)
Which of the following uses a questionnaire that elicits the participants' opinions on a topic?
Question 28 options:
1) nominal group technique
2) Delphi technique
3) group decision support system
4) brainstorming
Question 29 (5 points)
When emphasizing an important or primary point, the speaker should ________________
Question 29 options:
1) slow down
2) speed up
3) pace back and forth
4) nod repeatedly
Question 30 (5 points)
Which is not an advantage of working in a team?
Question 30 options:
1) A group decision may be of a higher quality than that made by an individual
2) It provides a welcome break from routine independent tasks
3) Group members are more likely to be committed to the information presented
4) It may reduce the chance of communication problems
Question 31 (5 points)
According to Dr. Anne Grinols, ethical persuasion requires analyzing the audience's ______ ____________
Question 31 options:
1) relationships and knowledge
2) attitudes and beliefs
3) age and education level
4) driving forces and restraining forces
Question 32 (5 points)
Which layer of the strategic communication model is relevant to negotiation?
Question 32 options:
1) the first layer
2) the second layer
3) the third layer
4) all of the above choices are correct
Question 33 (5 points)
Asking a meeting member to play "devil's advocate" is a strategy for ________________
Question 33 options:
1) keeping the meeting short
2) avoiding groupthink
3) encouraging harmony
4) strengthening leadership
Question 34 (5 points)
Although likely to cause later conflicts, which conflict-resolution strategy is the most commonly used by managers?
Question 34 options:
1) forcing
2) avoidance
3) accommodating
4) compromise
Question 35 (5 points)
The idea that under the skin, all human beings are alike, brothers and sisters in the common family of man is known as the:
Question 35 options:
1) universality myth
2) global village concept
3) commonality village
4) objectivity myth
Question 36 (5 points)
The most pervasive communication barrier in workplace interviews is
Question 36 options:
1) perception
2) bias
3) fact-inference confusion
4) organizational status
Question 37 (5 points)
Which of the following roles do visual elements play in a document?
Question 37 options:
1) set a tone
2) provide additional information
3) reinforce the text
4) all of the above
Question 38 (5 points)
When negotiating, which factors must be kept in balance?
Question 38 options:
1) the relationship, the goal, and the organization
2) the past, the present, and the future
3) the methods, the tactics, and the strategy
4) all of the above choices are correct
Question 39 (5 points)
Which of the following is the best sequence of topics for an informative presentation about a change in procedures?
Question 39 options:
1) comparison and contrast
2) spatial
3) chronological
4) economic
Question 40 (5 points)
Why should managers become culturally sensitive?
Question 40 options:
1) the workforce is increasingly more culturally diverse
2) they are working in a global economy
3) US business values are universal
4) both 1 and 2 are correct
Question 41 (8 points)
What is NGT? What is its value for group decision-making?
Question 42
What are the "building blocks" of document design for managerial communication and what purpose do they serve in your document?
Question 43
Define MSO (maximum supportable outcome) and LAO (least acceptable outcome) in a negotiation. Give an example of each in the context of negotiating the price of a new vehicle with an auto dealer.
Question 44
Provide a brief example of either generational or gender-based differences in communication styles.
Question 45
What should a manager do to prepare for an assignment in another country?
Question 46
Collective bargaining between an employer and a union representing employees is also known as what type of negotiation?
Question 47
Describe one way conflict can benefit an organization.
Audience analysis is a key activity during presentation preparation. What are some elements?
Question 49
What is meant by BFOQ? What is its relevance to employment interviews, performance appraisals, and disciplinary interviews?
Question 50
List and describe the six competencies of Emotional Intelligence identified by Daniel Goleman.
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