MKTG201 Week 3 Quiz

Question 1 of 10
10.0 Points
Your marketing target analysis does not have to include which of the following:

    A. Identifying and analyzing the relevant purchasing organizations and people
    B. Collecting and analyzing relevant data regarding the demographics and psychographics of the targeted segments
    C. Identifying payment terms used by the targeted organizations and consumers
    D. Developing appropriate action programs to reach the targeted segments

Question 2 of 10
10.0 Points
Which one of the following is not a demographic base for segmentation?

    A. Education
    B. Occupation
    C. Religion
    D. Personality

Question 3 of 10
10.0 Points
Is the following statement true or false. Your Target market is the segment/group of people you choose to not sell to.
A. True
B. False

Question 4 of 10
10.0 Points
Which of the following are types of Segmentation Bases?

    A. Geographic segmentation
    B. Psychographic segmentation
    C. Demographic segmentation
    D. Behavioral segmentation
E. All of the above

Question 5 of 10
10.0 Points
Behavioral segmentation

    A. is segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size
    B. refers to the stages families go through over time and how it affects people's buying behavior.
    C. divides people and organization into groups according to how they behave with or act toward products

Question 6 of 10
10.0 Points
Multisegment Marketing Strategy

    A. is a new effort to isolate markets and target them.
    B. involves targeting an even more select group of consumers.
    C. involves targeting a very select group of customers.
    D. can allow firms to respond to demographic changes and other trends in markets.
    E. None of the above

Question 7 of 10
10.0 Points
Is the following statement true or false.

Firms that compete in the global marketplace can use any combination of the segmenting strategies or none at all.
A. True
B. False

Question 8 of 10
10.0 Points
Targeting Strategies Used in Global Markets consist of the following.

    A. Multisegmenting Marketing
    B. Concentrated Marketing
    C. Targeted Marketing
D. All of the above
    E. None of the above

Question 9 of 10
10.0 Points
Positioning is

    A. is a two-dimensional graph that visually shows where your product stands, or should stand, relative to your competitors, based on criteria important to buyers.
    B. is how consumers perceive a product relative to the competition.
    C. is a catchphrase designed to sum up the essence of a product.
    D. is an effort to "move" a product to a different place in the minds of consumers
    E. None of the above

Question 10 of 10
10.0 Points
Is the following statement true of false. Repositioning is an effort to "move" a product to a different place in the minds of consumers.

A. True
B. False

MKTG201 Week 3 Asignment

Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

 

MKTG201 Week 2 Quiz SCORE 100 PERCENT

Question 1 of 10
10.0 Points
Which one of the following are not one of the "Big Five" personality traits?

    A. opennes
    B. enthusiastic
    C. conscientiousness
    D. neuroticism
    E. none of the above

Question 2 of 10
10.0 Points
Which of the following factors influence consumers' buying behavior

    A. Social Situation
    B. Time
    C. Reason for the Purchase
    D. Mood
E. All of the above

Question 3 of 10
10.0 Points
________ is how you interpret the world around you and make sense of it in your brain.

A. Perception
    B. Motivation
    C. Consumer attitudes
    D. Internal influences
    E. None of the above
Question 4 of 10
10.0 Points
What is the first Stage in the Consumer's Purchasing Process

    A. Search for Information
B. Need Recognition
    C. Product Evaluation
    D. Supplier specification analysis
    E. None of the above

Question 5 of 10
10.0 Points
Which of the following are types of B2B buyers?

    A. Governments
    B. Resellers
    C. Producers
    D. All of the above
    E. None of the above

Question 6 of 10
10.0 Points
Which one of the following is not someone who provides their firms' buyers with input

    A. Initiators
    B. Users
    C. Buyers
    D. Influencers
    E. None of the above
Question 7 of 10
10.0 Points
Derived demand is

    A. when the demand for one product increases the demand for another.
    B. demand that springs from, or is derived from, a source other than the primary buyer of a product.
    C. a small change in demand by consumers that can have a big effect throughout the businesses
    D. None of the above

Question 8 of 10
10.0 Points
Is the following statement true or false.

B2B markets firms in the same industry tend to cluster in the same geographic areas.
A. True
B. False

Question 9 of 10
10.0 Points
Planned obsolescence is

    A. A. when they already have some information about a good or service but continue to search for a little more information.
    B. B. certain characteristics that are important to you such as the price of the backpack, the size, the number of compartments, and color
    C. C. a deliberate effort by companies to make their products obsolete, or unusable, after a period of time.
    D. D. developing appropriate action programs to reach the targeted segments.
    E. None of the above

Question 10 of 10
10.0 Points
Is the following statement true or false.

Companies that sell to the government must, by law, follow very strict ethical guidelines.
A. True
B. False

MKTG201 Week 2 Assignment 2

Assignment Instructions

Assignment Two

Chapter 3 & 4

Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an

American psychologist, developed the hierarchy of needs shown in Figure 3.4.

1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.

2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.

3. Find an international version of an advertisement for one of the products.

4. What differences do you detect in the international version of the ad?  How did the underlying aspects of marketing and psychology utilized in the advertisement change? 

 

MKTG201 Week 1 Assignment 1 Score 99 PERCENT

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach? 

MKT571 Final Exam SCORE 100 PERCENT

Question 1
Nowadays, a __________ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other C-level executives.
Select the correct answer

marketing manager

chief information officer

finance manager

chief marketing officer

Question 2
In the context of the value chain, __________ is a primary activity that involves bringing materials into the business.
Select the correct answer

operations

technology development

marketing

inbound logistics

Question 3
Which of the following is a difference between business markets and consumer markets?
Select the correct answer

    Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so.

    Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee.

    In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes.

    In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers.

Question 4
__________ divides the market into units such as nations, states, regions, cities, or neighborhoods.
Select the correct answer

Geographic segmentation

    Demographic segmentation

    Psychographic segmentation

    Behavioral segmentation

Question 5
______ refers to a marketing strategy in which a firm tries to cater to all customer groups with all the products they might require.
Select the correct answer

    Full market coverage

    Multiple segment specialization

    Single-segment concentration

    Individual marketing

Question 6
__________ refers to the activity of designing a company's product and image so that they occupy a distinctive place in the minds of the target market.
Select the correct answer

    Targeting

    Segmentation

    Positioning

    Customization

Question 7
A company that interacts with its customers to get product ideas should:
Select the correct answer

engage the right customers in the right way.

prohibit customers from innovating products without its consent.

focus solely on its lead users.

allow all its customers to participate in the product-design process.

Question 8
In which of the following stages of a product life cycle are profits nonexistent?
Select the correct answer

    Decline

    Maturity

    Growth

 Introduction

Question 9
A fundamental and distinctive mode of expression that appears in a field of human endeavor is called a ________________.
Select the correct answer

theme

pattern

style

trend

Question 10
Which of the following best describes the term product system?
Select the correct answer

    It refers to a set of different but related items that operate in a compatible manner.

    It is a group of products that perform a similar function and belong to a single product class.

    It refers to a set of products available only to high-income consumers.

    It is a set of variants that are developed for a single product.

Question 11
Which of the following statements is true of a sharing economy?
Select the correct answer

    A sharing economy is primarily the result of two activities, harvesting and divesting.

    An organization's trust and reputation have little role in determining its place in a sharing economy.

    Self-policing mechanisms are typically absent in most platforms that form part of a sharing-related business.

    In a sharing economy, an individual experiences the benefits of being both a consumer and a producer.

Question 12
__________ is the first step a firm should take while setting the price for a product.
Select the correct answer

    Determining demand

    Selecting a price method

    Estimating cost

    Selecting the price objective

Question 13
Entities that assist in the distribution process of a product but neither take title to goods nor engage in the negotiation of purchases or sales are called ________.
Select the correct answer

agents

facilitators

merchants

jobbers

Question 14
Which of the following statements is true of personal communications channels?
Select the correct answer

Their effectiveness derives from individualized presentation and feedback.

    They include public relations, advertising, and sales promotions.

    They are often less effective than mass communication channels.

    Their influence on purchase decisions is significant when products are purchased frequently.

Question 15
__________ seeks to create brand awareness among consumers and communicate to them about new products or new features of existing products.
Select the correct answer

Informative advertising

    Persuasive advertising

    Reminder advertising

    Reinforcement advertising

Question 16
When marketers combine an existing brand with a new brand, the product is called a ________.
Select the correct answer

family brand

master brand

sub-brand

parent brand

Question 17
____________ is the process of maximizing customer loyalty by cautiously handling detailed information about customers and all customer touch points.
Select the correct answer

    Customer relationship management

    Product modification

    Enterprise resource planning

    Customer cloning

Question 18
The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose?
Select the correct answer

    Shareholder value

Customer awareness

    Market share

    Perceived quality

Question 19
Which of the following measures reflects the short-term results of a firm's marketing efforts?
Select the correct answer

    Perceived quality

    Market share

    Customer awareness

    Sales turnover

Question 20
__________ refers to the capacity to satisfy humanity's needs without harming future generations.
Select the correct answer

    Durability

    Accountability

 Sustainability

    Profitability

Question 21
The __________ encompasses the actors engaged in producing, distributing, and promoting a product or a service.
Select the correct answer

task environment

demographic environment

natural environment

legal environment

Question 22
The __________ refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm's budget.
Select the correct answer

customer relationship management process

customer acquisition process

new-offering realization process

fulfillment management process

Question 23
Business markets differ from consumer markets in that:
Select the correct answers

    in business markets, a marketer typically deals with several smaller buyers.

    the total demand for many goods and services in business markets is elastic.

    in business markets, purchasing is often executed through intermediaries.

    buying decisions in business markets are subject to multiple influences.

Question 24
Fashion Vista Designers, a firm that sells designer clothes, has outlets in four countries. In each country, it offers clothes that suit the climatic conditions of the country and match the cultural sensibilities of the local population. The marketing department of Fashion Vista often releases advertisements that show regional celebrities endorsing the company's products. In this scenario, which of the following types of market segmentation does Fashion Vista employ?
Select the correct answer

Geographic segmentation

    Demographic segmentation

    Psychographic segmentation

    Behavioral segmentation

Question 25
A firm should use undifferentiated marketing to promote its products when:
Select the correct answer

it wants to appeal to multiple market segments.

it wants to customize its products for each consumer.

the market shows several natural segments.

all consumers have roughly the same wants and preferences.

Question 26
A customer-focused __________ presents a strong, convincing reason why the target market should purchase a product or service.
Select the correct answer

value network

project objective

value proposition

mission statement

Question 27
__________ is one of the methods used to develop ideas for a new product in which each feature of an existing product is noted and modified.
Select the correct answer

    Attribute listing

    Morphological analysis

    Mind mapping

Reverse-assumption analysis

Question 28
__________ is a period in a typical product life cycle characterized by rapid market acceptance and significant profit improvement.
Select the correct answer

    Introduction

    Growth

    Decline

    Maturity

Question 29
Which of the following statements is true of fads?
Select the correct answer

    They have a long acceptance cycle.

    They tend to win over only a limited following.

    They usually satisfy a strong customer need.

    They last for several generations.

Question 30
The width of a company's product mix refers to:
Select the correct answer

    the total number of items in the product mix.

    the number of variants offered for each product in a product line.

    the number of different product lines carried by the company.

the extent to which the different product lines in the mix are related in terms of end use.

T05K Assignment 4

Assignment 04

T05 Criminal Behavior

Directions:  Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4)pages in length; refer to the "Assignment Format" page for specific format requirements.

 

Discuss the major principles of the biosocial theories of criminal causation. Then explain the Human Genome Project (HGP). Finally, discuss criticisms that have been waged against the biosocial theories of criminal causation.