MKTG201 Week 8 Final Project

Assignment Instructions

Hi Colleagues,

Final Project: Covers chapters 1 through chapters 16

 In this course on the Fundamentals of Marketing, we learned about a variety of elements/components of business and marketing that contribute to the marketing and promotion of products.  The underlying purpose of these activities is to achieve a return on investment or sales, which should result in profit for companies and businesses.  Your final assignment has two parts.

Part 1

Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this assignment

Part 2

Please take the elements/components you have learned in this course (such as the SWOT, goals/objectives, etc.) and translate/apply them into how they would be carried out into the execution of a marketing strategy.

For instance (note that these examples may not be used in your assignment):

In a SWOT analysis you determined that one of the strengths of a company was that weekly team meetings were held where ideas are exchanged and commendations are awarded to team members who have met or exceeded goals or expectations for the week.  How can we translate or incorporate that Strength into a marketing strategy?

Since the ideas being exchanged in the weekly meeting are to foster growth and innovation, camaraderie, excitement, and motivation, they can also be used to generate new ideas for promotion.  This weekly team meeting can be leveraged to spur perhaps a name of a new product that company X has been trying to launch for considerable amount of time but just haven't thought of the right one.

A real world example, Lays Potato Chips reached out to the general public using their social media strength to ask them to come up with a new flavor of potato chip. This combined the strengths the company had with the need to execute a new marketing strategy. Through this process, a consumer won $1mm for coming up with a new potato chip flavor, and Lay's of course won tons of new customers and multiple millions in sales of new product.

 

MKTG201 Week 7 Quiz SCORE 100 PERCENT

Question 1 of 10
10.0 Points
Salespeople act on behalf of their companies by doing which of the following?

    A. Managing relationships
    B. Relaying customer and market information back to their organizations
    C. Creating value for their firms' customers
    D. All of the above
    E. None of the above

Question 2 of 10
10.0 Points
Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers.

    A. Missionary Sales people
B. Sales support
    C. Trade Sales people
    D. Prospectors
    E. Account Managers

Question 3 of 10
10.0 Points
The process of asking questions to identify a buyer's problems and needs and then tailoring a sales pitch to satisfy those needs is called ________________.

    A. consultative selling
    B. strategic-partner selling
    C. needs-satisfaction selling
    D. none of the above

Question 4 of 10
10.0 Points
Common Ethical Issues for Salespeople

Which of the following are the most common ethical issues facing salespeople?

    A. A customer asking for information about one of their competitors, who happens to be one of your customers
    B. Deciding to play golf on a nice day, since no one knows if you are actually at work or not
    C. A buyer asking for something special, which you could easily provide, but aren't supposed to give away
    D. Deciding how much to spend on holiday season gifts for your customers
    E. All of the above

Question 5 of 10
10.0 Points
____________ is the process of identifying and qualifying leads in order to grow new business

    A. Lead scoring
    B. Blog newsletters
    C. White papers
    D. Lead management
    E. None of the above

Question 6 of 10
10.0 Points
_________ are salespeople who are not employees of the company. They set their own hours, determine their own activities, and for the most part, manage themselves.

    A. Manufacturer's representative
    B. Spiffs
    C. Distributors
    D. Independent agents
    E. None of the above

Question 7 of 10
10.0 Points
___________ is a catchall phrase for the online channels of communication that build communities

    A. Direct marketing through e-mails
    B. Web advertising
    C. Social media
    D. Web publishing
    E. None of the above

Question 8 of 10
10.0 Points
Loyalty has two dimensions. One dimension of loyalty is customer loyalty, meaning that the customer buys the product regularly and does not respond to competitors' offerings.

A. True
B. False

Question 9 of 10
10.0 Points
Customer satisfaction is typically defined as the feeling that a person experiences when an offering meets his or her expectations
A. True
B. False

Question 10 of 10
10.0 Points
The CAN-SPAM Act prohibits the use of e-mail, faxes, and other technology to randomly push a message to a potential consumer
A. True
B. False

MKTG201 Week 7 Assignment 7

Assignment 7

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not? 

MKTG201 Week 6 Assignment 6

Assignment 6

There are two parts to this assignment.

Part 1: Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?

Part 2--You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?

 

MKTG201 Week 5 Assignment 5

Assignment 5

Would you like to own an all-electric car? Do you think there is a viable market for such a product?

Provide secondary data to research the viability of selling electric cars profitably. Utilize some of the sources mentioned in chapter 10 of our e-book. Try to determine the population of electric-car buyers.

Provide a research report based on your findings.

 

MKTG201 Week 4 Midterm Exam

Mid Term: Covers chapters 1 through chapters 7

For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

1) Define and explain each of the following tools/concepts below.  

• The strategic planning process
• S.W.O.T
• Market Segmenting
• Target Marketing
• Product Positioning
• Offerings: —product, price, and service.

2) Use two or more of the concepts from part 1 in your product assessment.

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

MKTG201 Week 3 Quiz

Question 1 of 10
10.0 Points
Your marketing target analysis does not have to include which of the following:

    A. Identifying and analyzing the relevant purchasing organizations and people
    B. Collecting and analyzing relevant data regarding the demographics and psychographics of the targeted segments
    C. Identifying payment terms used by the targeted organizations and consumers
    D. Developing appropriate action programs to reach the targeted segments

Question 2 of 10
10.0 Points
Which one of the following is not a demographic base for segmentation?

    A. Education
    B. Occupation
    C. Religion
    D. Personality

Question 3 of 10
10.0 Points
Is the following statement true or false. Your Target market is the segment/group of people you choose to not sell to.
A. True
B. False

Question 4 of 10
10.0 Points
Which of the following are types of Segmentation Bases?

    A. Geographic segmentation
    B. Psychographic segmentation
    C. Demographic segmentation
    D. Behavioral segmentation
E. All of the above

Question 5 of 10
10.0 Points
Behavioral segmentation

    A. is segmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size
    B. refers to the stages families go through over time and how it affects people's buying behavior.
    C. divides people and organization into groups according to how they behave with or act toward products

Question 6 of 10
10.0 Points
Multisegment Marketing Strategy

    A. is a new effort to isolate markets and target them.
    B. involves targeting an even more select group of consumers.
    C. involves targeting a very select group of customers.
    D. can allow firms to respond to demographic changes and other trends in markets.
    E. None of the above

Question 7 of 10
10.0 Points
Is the following statement true or false.

Firms that compete in the global marketplace can use any combination of the segmenting strategies or none at all.
A. True
B. False

Question 8 of 10
10.0 Points
Targeting Strategies Used in Global Markets consist of the following.

    A. Multisegmenting Marketing
    B. Concentrated Marketing
    C. Targeted Marketing
D. All of the above
    E. None of the above

Question 9 of 10
10.0 Points
Positioning is

    A. is a two-dimensional graph that visually shows where your product stands, or should stand, relative to your competitors, based on criteria important to buyers.
    B. is how consumers perceive a product relative to the competition.
    C. is a catchphrase designed to sum up the essence of a product.
    D. is an effort to "move" a product to a different place in the minds of consumers
    E. None of the above

Question 10 of 10
10.0 Points
Is the following statement true of false. Repositioning is an effort to "move" a product to a different place in the minds of consumers.

A. True
B. False