Exam 80544RR Groundwork

1.   A resort employs _______ when it shifts the firm's target market from singles to families.
    
  A. multisegmentation

  B. undifferentiation

  C. customization

  D. repositioning


 
2.   _______ occurs when resources of any variety are transferred between the parties to a transaction.
    
  A. Commerce

  B. Exchange

  C. Marketing

  D. Puffery

3.   A mail-order company that uses PRIZM employs _______ segmentation.
    
  A. geographic

  B. demographic

  C. geodemographic

  D. psychographic


 
4.   The items people own, the services they use, and the activities they engage in are byproducts of _______ actions.
    
  A. networking

  B. marketing

  C. global

  D. high-involvement


5.   Which of the following is an example of the concentration targeting strategy?
    
  A. A tailor who individualizes each suit for each customer

  B. A cruise line that advertises to families and singles

  C. A toy manufacturer that makes some toys for children and some for adults

  D. A retailer that sells gadgets for left-handed people only

6.   If fewer people can afford the cost of a college education, this will drastically impact consumer behavior. In a recent survey of college pricing, the College Board reported that "moderate" college budgets for in-state public colleges and private colleges for the 2015–2016 academic year averaged approximately _______, respectively.
    
  A. $20,000 and $35,000

  B. $10,000 and $30,000

  C. $24,000 and $48,000

  D. $15,000 and $40,000

7.   Which of the following is an example of demographic segmentation?
    
  A. A shoe producer who targets the heaviest users of sandals

  B. A newspaper that targets teenagers

  C. A mail-order business that segments their market by Zip code

  D. A restaurant that targets vegetarians



8.   Ava posted a message on the app Nextdoor, asking her neighbors if they knew of a store that sold vintage hats. She received several replies. Which of the following best describes this situation?
    
  A. The power of agents of change

  B. The influence of opinion leaders

  C. Word-of-mouth communication

  D. High-involvement purchasing


 
9.   What do marketers attempt to do in each stage of the customer lifecycle?
    
  A. Advertise to the consumer about their other product offerings

  B. Maintain their customers for life

  C. Improve their customer centricity via touchpoints

  D. Convince consumers to buy their product

10.   Which of the following describes PersonicX household-level segmentation system?
    
  A. It characterizes six distinct types of households.

  B. It was developed by Nielsen Claritas.

  C. It enables marketers to reach targeted segments both on- and offline.

  D. It assigns colorful labels to segments such as "Young Digerati" and "Shotguns and Pickups."


 


11.   Which of the following statements about the pay gap between college graduates and everyone else in American society is true?
    
  A. It has remained constant in recent years.

  B. It has narrowed in recent years.

  C. It has disappeared altogether.

  D. It has widened over the years.

12.   Which of the following concepts pertains to the discipline of psychology?
    
  A. Norms

  B. Culture

  C. Motivation

  D. Values

13.   Which of the following statements best reflects the marketing concept?
    
  A. Quality of life is more important than standard of living.

  B. The consumer is the center of all business activities.

  C. Always target the largest number of segments that resources allow.

  D. Positioning is the most important element of marketing.

14.   Due to its influence on the way a home operates, a family's decision to purchase a dog would most likely be a/an _______ decision.
    
  A. high-involvement

  B. zero-involvement

  C. low-involvement
D. unnecessary

15.   Studies reveal that the annual medical cost of obesity in 2015 was around _______ billion, and marketers have been quick to capitalize on this.
    
  A. $55

  B. $29

  C. $98

  D. $147


 
 
16.   Which of the following is an example of behavioral segmentation?
    
  A. A resort that targets families with children

  B. A restaurant that targets senior citizens

  C. A health club that targets college students

  D. A florist that targets those who buy the most flowers


 

17.   What three customer attributes are AIO inventories designed to reveal?
    

  A. Access, intuition, and ownership

  B. Age, involvement, and oversaturation

  C. Activities, interests, and opinions

  D. Aspiration, inspiration, and orientation
18.   Which of the following statements about a company that implements the marketing concept is true?
    
  A. It puts consumers at the forefront of its activities.

  B. It spends more on advertising than competitors.

  C. It charges lower prices than competitors.

  D. It considers selling to be the most important function of the firm.

19.   Which of the following statements about perceptual maps is true?
    
  A. They chart the location of major metropolitan markets.

  B. They help marketers visually profile the differences among a number of brands that compete in the marketplace.

  C. They help marketers divide consumers into different values and lifestyle categories.

  D. They break down a metropolitan market by Zip codes and demographic characteristics.

20.   The value of the dollar is tied to that of the euro. What does this mean?
    
  A. A stronger euro lowers the cost of goods the United States imports from overseas.

  B. A weaker euro raises the cost of goods the United States imports from overseas.

  C. A stronger dollar raises the cost of goods the United States imports from overseas.

  D. A weaker dollar raises the cost of goods the United States imports from overseas.








 


 



 


 




 


 



 


 


 

FP100T Week 3 Weekly Exam

Question 1
What is the function of the Consumer Financial Protection Bureau?

    It insures the money consumers have placed in large banks.
    It protects consumers from unfair or illegal lending.
    It sets the maximum interest rates that can be charged on credit cards.
    It establishes standard contracts for home equity loans.

Question 2
The legal document that specifies the terms and conditions of a consumer loan is the

    judgement
    lien
    promissory note
    trust agreement

Question 3
When real property is used as collateral to secure a loan, the lender records a __________ against the property.

    mortgage
    deed
    lien
    judgement

Question 4
Which of the following is not one of the situations that can defer student loan payments?

    Peace Corps service
    Postsecondary study
    Change in citizenship
    Economic hardship
   
Question 5
Payday lenders are controversial because they

    are in competition with traditional lenders.
    charge very high rates of interest.
    allow people cash their paychecks even when they do not have a bank account.
    make it easier for undocumented workers to stay in the job market.

Question 6
When you know that you cannot meet your debt obligations, you should

    contact your creditors directly to explain the situation.
    use alternative lenders such as payday lenders.
    declare bankruptcy as soon as possible.
    not contact your creditors because it will adversely affect your credit report.

Question 7
Negative credit information, with the exception of bankruptcies, must be removed from a credit report after __________ years.

    10
    5
    3
    7

Question 8
For borrowers who carry a balance on their credit cards, which of the following methods essentially gives the consumer free credit from the date of purchase until the beginning of the next billing cycle?

    Two-cycle average daily period
    Previous balance method
    Average daily balance method without a grace period
    Average daily balance method with a grace period

Question 9
In assessing a person's creditworthiness using the Five Cs of Credit, which of the following is applicable in the category of "capacity"?

    the amount of other debt the applicant already owes
    the credit score of the person applying for credit
    the income of the person applying for credit
    the value of the asset that will secure the loan

Question 10
Which of the following is the formula for calculating the APR on a credit card?

    (Average annual finance charges + Annual fee)/Average loan balance
    (Total annual finance charges + Annual fee)/Average loan balance
    Average annual finance charges/Average loan balance
    (Total annual finance charges – Annual fee)/Average loan balance

Question 11
The grace period is the period of time before

    a penalty will be assessed for late payment.
    the lender will increase the interest rate on the credit card.
    interest begins to accrue on new transactions.
    the balance is due in full.
(B or C is correct)

Question 12
The method most commonly used by financial institutions to determine finance charges on consumer loans is the

    discount interest method
    add-on interest method
    compound interest method
    simple interest method

Question 13
An interest rate on credit cards that is below the market rate and is offered to new customers is known as a(n) __________ rate.

    cash advance
    teaser
    temporary
    balance transfer

Question 14
Janelle is debating whether to buy or lease her favorite car. Under a closed-end lease, Janelle will

    be required to compensate the lessor for fluctuations in the resale value of the car at lease end.
    not be required to compensate the lessor for fluctuations in the resale value at lease end.
    be able to walk away from her lease no matter the condition of the car.
    have to purchase the car at lease-end.

Question 15
Which of the following statements is true of adjustable-rate mortgages?

    There is no limit as the amount of payment change on an ARM.
    The interest rate changes on ARMs are limited per year and per lifetime.
    They cannot be converted to fixed-rate loans.
    They generally carry higher initial interest rates than conventional mortgages.
(B or C is correct)

Question 16
Among other factors, the price a buyer is willing to pay for a house is a function of

    the family size of the buyer and the distance to work.
    the marital status of the buyer and years of employment.
    mortgage interest rates and the condition of real estate market.
    the credit rating of the buyer and the family size.

Question 17
When considering spending on housing needs, if a person is heavily immersed in credit card debt,

    credit card debt and housing needs are separate and should not be interlinked.
    it would be a good idea to save money by cutting on housing expenditures and paying down credit card debt first.
    the person should first satisfy housing needs and then focus on paying down credit card debt.
    the individual should continue to borrow against credit cards to maintain a roof over their head.

Question 18
The dealer's invoice price is the price that the dealer

    uses as the beginning negotiating price with the buyer.
    puts on a car after purchasing it from the manufacturer.
    uses when selling the car to a buyer.
    pays to purchase a new vehicle from the manufacturer.

Question 19
Compared with a 15-year mortgage at the same rate of interest, a 30-year mortgage will

    require payment of a mortgage insurance premium.
    result in less interest being paid over the life of the loan.
    result in more principal being repaid over the life of the loan.
    require a lower monthly payment.

Question 20
If a borrower wants to lower her monthly mortgage payments, she should

    negotiate a lower interest rate.
    extend the term of the loan.
    make a larger down payment.
    do all of these.

Question 21
If all else is equal, which of the following is LEAST likely to increase the price of the house you can afford to buy?

    increasing mortgage rates
    longer mortgage term
    improvement in your credit rating
    increase in your gross monthly salary

Question 22
Not having a long-term, fixed housing payment ________ a home.

    is both an advantage and disadvantage of renting
    are advantages of renting
    is a disadvantage of owning
    are disadvantages of renting

Question 23
In a home purchase, what are discount points?

    Interest paid up front by the buyer to the lender in return for a reduced annual interest rate.
    Interest paid up front to the lender in return for a reduced monthly mortgage payment.
    A reduction in the annual interest rate of the mortgage loan because the buyer made a higher-than-required down payment.
    A reduction in the closing costs due to the fact the buyer put up a large amount of earnest money.

Question 24
Generally, a person should consider leasing a car under a closed-end lease contract rather than purchase a new car if

    she wants to lower her monthly payments.
    she does not want to take the risk of residual value fluctuation.
    she does not drive a lot of miles annually.
    all of these are true.

Question 25
A lessee is a person who

    purchases property from another person, but sells it back after a period of time.
    sells property to another person with the intention of purchasing it back after a period of time.
    pays money for the privilege of using someone else's property for a period of time.
    owns property and charges someone money to use that property for a period of time.

FP100T Week 2 WileyPlus Exam SCORE 100 PERCENT

Question 1
A budget variance occurs when your actual expenses are ______ than your budgeted expenses.
    less
    more
    different
    all of the above

Question 2
Which of the following pays interest that is exempt from state and local taxation?

    certificate of deposit
    NOW account
    series EE bond
    inflation.

Question 3
If you write a check or use your debit card when there isn't enough money in your account to cover the payment, this is known as

    being unbanked.
    skimming.
    a stop payment.
    an overdraft.

Question 4
Sophie wrote a check to a contractor who did not complete the job. She would like to make sure the contractor is unable to cash her check. She should go to her financial institution and request a(n)

    overdraft protection.
    stop payment.
    wire transfer.
    police report.

Question 5
A money market mutual fund is a mutual fund that invests in

    stocks of the 500 largest companies in the United States.
    investment quality corporate bonds.
    short-term, low risk financial assets such as short-term government bonds.
long-term certificates of deposit.

Question 6
You have invested $1,000 in an account that promises APY of 3 percent per year. Assuming you leave the original investment and all earned interest in the account, and ignoring taxes, how long will it take to double your money?

    72 years
    24 years
    12 years
    4.16 years

Question 7
A savings account that pays a stated rate of interest if you agree to leave your money on deposit for a certain period of time is known as a

mutual fund.
    series EE fund.
    certificate of deposit.
    money market account.
Question 8
For an account that compounds interest more often than once per year, the annual percentage yield will be

    greater than the stated nominal yield.
    less than the stated nominal yield.
    equal to the stated nominal yield.
    either greater than or less than the stated nominal yield, depending on the current interest rate environment

Question 9
Which of the following types of accounts is not insured for $250,000 by the Federal Deposit Insurance Corporation (FDIC)?

    savings account at a commercial bank
    money market mutual fund offered by an insurance company
    checking account at an online bank
    savings account at a savings and loan association

Question 10
Credit unions are a unique type of depository institution because credit unions

are primarily mortgage lenders.
    tend to charge higher fees than commercial banks.
    are nonprofit.
    are insured by FDIC.

Question 11
Simone spent an average of $500 each month on groceries last year for herself and her family. She is now forecasting the family budget for next year. She read that an inflation rate of 5% is expected. How much should Simone budget for the monthly food expense next year?

    $500
    $525
    $750
    $475

Question 12
A ________ is an investment company that sells shares to investors and then invests the pool of funds in stocks, bonds, or other assets.

    mutual fund
    life insurance company
    brokerage firm
    credit union

Question 13
Which of the following tax credits best applies to a low-income person contributing to an IRA?

    lifetime learning credit
    retirement savings contribution credit
    child tax credit
    American Opportunity credit

Question 14
To calculate taxable income, which of the following must be subtracted from adjusted gross income?

    adjustments to income
    tax credits
    FICA payroll tax
    personal exemptions
Question 15
___________ taxes are used to finance Social Security and Medicare.

    FSSA
    FICA
    SIS
    FDIC
Question 16
Which of the following tax credits best applies to a parent of an undergraduate freshman?

    retirement savings contribution credit
    American Opportunity credit
    lifetime learning credit
    child tax credit

Question 17
Jim and Judy file taxes jointly as a married couple. They have a combined adjusted gross income of $97,651. They can claim two exemptions of $4,000 each. Their Schedule A itemized expenses are as follows: Interest on home mortgage, $11,986; Property taxes on home, $3,762; Total medical expenses, $1,345; and Charitable contributions, $900. What is their taxable income?

$71,648
    $73,903
    $81,003
    $73,003

Question 18
To which of the following does the marginal tax rate apply?
    last dollar of income
next dollar of income
    no dollars of income
    first dollar of income

Question 19
Your average tax rate will always be _______ your marginal rate.

    the difference between your taxable income and
    more than
    the same as
    less than or equal to

Question 20
Which of the following must be included in total income on federal income tax returns?

    child support received
    tips and bonuses
    worker's compensation benefits
    insurance claim payments

Question 21
Which of the following is the formula for calculating the average tax rate?

    taxes paid/taxable income
    taxes paid/ adjusted gross income
    taxable income/taxes paid
    adjusted gross income/ taxes paid

Question 22
If you made a mistake on last year's tax return, you would file a

    W4.
    1040A.
    1099.
    1040X.
    1040EZ

Question 23
The reduction in taxes owed as a result of a financial decision is known as the

    average tax effect.
    progressive tax effect.
    opportunity cost
    marginal tax effect.

Question 24
What is the FICA payroll tax used to pay for?
    neither Social Security nor Medicare
    Social Security
    both Social Security and Medicare
    Medicare

Question 25
Which of the following is an expense that is subtracted from total income to arrive at adjusted gross income?

    child care tax credit
    lottery winnings
    individual retirement account contributions up to the legal limit
    long-term capital gains

HW-331 Principles of Management Proctored Final

Principles of Management Proctored Final

Part-A

1.       Three kinds of basic management skills have been identified—conceptual, human
relations, and technical. Explain the nature of each of these three skills.

2. With respect to organization and control, Victor Vroom developed the expectancy
approach. Explain the expectancy model in terms of Vroom's concepts of expectancy,
instrumentality, and valence. What can managers do to improve employee motivation
in light of the Vroom model?

3. What is required to implement an organization's commitment to social responsibility?
What are the main obstacles to implementing socially responsible policies? Name
specific actions that can be taken toward increased social responsibility.

Part-B

1. Briefly define a transactional leader.

 2. Explain the term leniency, central tendency, and recency as they relate to conducting appraisal interviews

3. In the context of organizational development, what is sensitivity training?

4. What is strategic management and what three stages are involved?

5. What is the difference between group norm and group cohesiveness? Give simply examples of each concept

6. In the context of communication, what is perception?

7. What is the difference between line and staff functions? Give an example of each

8. What is the basic idea in equity theory?

9. Define the term six sigma

10. Briefly summarize Simon's principle of bounded rationality as it applies to satisfying

 

MKTG310 Discussion 2

Chapter 5 Question 4:

Which market entry has the least risk? Why? Provide and explain in detail a marketer who uses this strategy.

 

Response 1

Q. Identify 3 current demographic trends. Explain in detail how each trend is important to marketing managers.

Response 2

When the U.S. dollar is strong against the euro, how does this impact U.S. trade with Europe? Europe trade with the U.S.?

 

MKTG310 Discussion 1

Chap 2 Q 1: Explain in detail the market penetration strategy. Describe in detail one company that practices this strategy.

MKTG305 Unit 3 Story

Assignment Details

 Find two or three articles in the library that encompass one of the following marketing topics:

 Controversy in ads

Lifestyle campaigns

Target marketing

The global view

Emotional advertising

Marketing the economy

Devise your own story that fits in one of the categories listed. Stories should be 250–350 words in length and can be written in first or third person.