Thursday, December 16, 2021

BUS3101-W5 Assignment 3

Assignment 3: Final Project

 

Complete the following assignment:

 

Apply the chaos theory to retail store of your choice, for instance, Nordstrom's, Dillard's, and so forth. If you are unsure if your choice of a retail store is acceptable, please check with your facilitator.

Identify core components and processes.

Examine how SWOT analysis can be used.

As a continuation of retail store project:

  • Identify chaos in the retail business
  • Examine how systems principles apply to the internal management of the store
  • Examine how systems principles apply to the store and community
  • Determine how to estimate the community's total demand for retail goods
  • Identify the core components and critical processes of the store

 

Submit your assignment to the W5: Assignment 3 Dropbox.

 

Assignment 3 Grading Criteria

Maximum
Points

Provided a complete analysis.

10

Synthesized several ideas into one application.

10

Provided quality suggestions for SWOT analysis.

10

Presented a structured report free of spelling and grammatical errors and cited sources in APA format when necessary.

5

Total:

35

 

Sunday, December 12, 2021

BUS 401 Week-4

BUS 401 Week 4

1. JP Corp. has a retained earnings balance of $1,000,000. The company reported net income of $300,000, sales of $2,000,000, and had 100,000 shares of common stock outstanding. The company announced a dividend of $1 per share. Therefore, the company's dividend payout ration is ___.
a. 10% b. 33.3% c. 50% d. 100%


2. Financial leverage could mean financing some of a firm's assets with ___.
a. Common stock b. Retained earnings c. Corporate bonds d. Sales revenue

3. Dividend policy is influenced by ___.
a. A company's investment opportunities.
b. A firm's capital structure mix.
c. A company's availability of internally generated funds.
d. All of the above.

4. The break even point in sales dollars is convenient if ___.
a. The firm sells a large amount of one product
b. The firm deals with more than one product
c. The price per unit is very low
d. Depreciation expense is high

5. Which of the following will result from a stock repurchase?
a. Earnings per share will rise
b. Number of shares will increase
c. Corporate cash is conserved
d. Ownership is diluted

6. Stock dividends ___.
a. Decrease stock prices because no cash goes to shareholders but companies pay transaction costs
b. May increase stock prices if the dividend is used to maintain an optimal trading range for common stock.
c. May increase stock prices if investors perceive the dividend as containing favorable information about the firm's future prospects.
d. Both b and c are true.

7. Break even analysis is used to study the effect on EFT of changes in all of the following except:
a. Corporate taxes
b. Prices
c. Cost structure
d. Volume

8. The final approval of a dividend payment comes from ___.
a. The controller
b. The president of the company
c. The board of directors
d. It is a joint decision requiring approval from all of the above.

9. Dividends generally ___.
a. Are paid as a fixed percentage of earnings
b. Fluctuate more than earnings
c. Are guaranteed by the SEC
d. Are more stable than earnings

10. A justification for no dividend payments that would be pleasing to shareholders could be ___.
a. Insufficient cash available for dividend payments
b. Positive NPQ investment projects that require the firm to retain cash for investment purposes
c. An investor clientele that prefers current liquidity
d. Cash will be used for a stock dividend

Accounting Q 1-25

1. Jack owns 60 percent of Corporation. Corporation had acquired land known as the Parcel in January of 2000 for $68,000 and held the Parcel for investment purposes. During the current taxable year, Corporation sold the Parcel to Jack for $65,000 which amount was equal to the fair market value of the Parcel. Shortly after receiving the Parcel, Jack, never having made any gifts before, gave the Parcel to his friend Tom from college when the property was worth $70,000. Tom sold the Parcel two years later to Sue, a person not related to Corporation, Jack or Tom, for $75,000. How much gain or loss is realized and recognized as a result of these three transfers?

a. Corporation realizes a loss of $3,000 and recognizes a loss of 3,000 on the sale; Jack realizes a gain of $8,000 and recognizes a gain of 5,000 on the transfer to Tom; Tom realizes a gain of $5,000 and recognizes a gain of $2,000 on the transfer to Sue.
b. Corporation realizes a loss of $3,000 and recognizes a loss of 3,000 on the sale; Jack realizes a gain of $5,000 and recognizes a gain of 5,000 o the transfer to Tom; Tom realizes gain of $5,000 and recognizes a gain of $2,000 on the transfer to Sue.
c. Corporation realizes a loss of $3,000 and recognizes a loss of 0 on the sale; Jack does not realize or recognize any gain or loss on the transfer to Tom; Tom realizes a gain of $10,000 and recognizes a gain of $10,000 on the transfer to Sue.
d. Corporation realizes a loss of $3,000 and recognizes a loss of 0 on the sale; Jack realizes a gain of $5,000 and recognizes a gain of $5,000 on the transfer to Tom; Tom realizes a gain of $5,000 and recognizes a gain of $5,000 on the transfer to Sue.


2. Corporations had the following income and expenses during the current taxable year:

Income from operations $250,000
Expenses from operations $120,000
Dividends received (from a 70 percent-owned corporation)) $ 80,000
Cash charitable contributions $ 30,000

How much is Corporation's charitable contribution deduction for the current taxable year?


a. $14,600.
b. $21,000.
c. $26,000.
d. $30,000.


3. For the current taxable year, Corporation's gross income from operations was $1,000,000 and its expenses from operations were $1,500,000. Corporation also received a $600,000 dividend from a 25 percent-owned corporation. How much is Corporation's dividends-received deduction?

a. 0.
b. $70,000.
c. $480,000.
d. $600,000.


4. Ben transferred property to his newly formed corporation, BCD Inc. The property had an adjusted basis to Ben of $40,000 and a fair market value of $50,000 on the date of the transfer. On the same day, and in exchange for the property that he transferred to BCD Inc., Ben received a payment of $15,000 and 100 percent of BCD Inc.'s only class of stock. The stock had a fair market value of $35,000. How much gain was recognized by Ben as a result of this transaction?

a. 0.
b. $10,000.
c. $15,000.
d. $25,000 .


5. Sandra transferred property to her newly formed corporation, SDA Inc. The property had an adjusted basis to Sandra of $60,000 and a fair market value of $100,000 on the date of the transfer and the corporation assumed an $80,000 liability on the property. On the same day, and in exchange for the property she transferred to SDA Inc., Sandra received a payment of $10,000 and 100 percent of SDA Inc.'s only class of stock. How much gain was recognized by Sandra as a result of this transaction?

a. 0.
b. $10,000.
c. $20,000.
d. $30,000.
e. $40,000.


6. Sue transferred a building to her newly formed corporation, SUECO, Inc. The building had an adjusted basis to Sue of $75,000 and a fair market value of $150,000 on the date of the transfer. The building was encumbered by a mortgage of $100,000, which SUECO Inc. assumed. On the same day, and in exchange for the building she transferred to SUECO Inc., Sue received 100 percent of SUECO's only class of stock. How much gain was recognized by Sue as a result of this transaction?

a. 0.
b. $25,000.
c. $50,000.
d. $75,000.


7. Bob created MNO Inc. several years ago and has owned all 10 outstanding shares of MNO Inc. since the creation of MNO Inc. The fair market value of those shares is now $50,000. Bob's friend, Lee, owns a building having a fair market value of $450,000 and an adjusted basis to Lee of $100,000. The building is encumbered by a $130,000 mortgage. Earlier this month, Bob and Lee discussed Lee's becoming involved in the business of MNO Inc., and as a result of these discussions, Lee transferred the building to MNO Inc. and in exchange for the building, MNO Inc. transferred to Lee 90 shares of authorized but not previously issued stock of MNO Inc. How much gain does Lee realize and recognize as a result of these transfers?

a. Realized gain of 0 and recognized gain of 0.
b. Realized gain or $350,000, none of which is recognized.
c. Realized gain of $350,000 and recognized gain of $340,000.
d. Realized gain of $350,000 and recognized gain of $30,000 of gain.


8. Tom owned all of the outstanding stock of NEWCO3 Corporation. Tom transferred a building, cash, and publicly traded stock to NEWCO3 Corporation. The adjusted basis and the fair market value of the assets transferred to NEWCO3 Corporation, and the amount remaining on the mortgage on the building transferred, were as follows:

Basis Value Amount

Building $20,000 $55,000
Mortgage on building $40,000
Cash $5,000 $5,000
Publicly traded stock $15,000 $12,000

In exchange for the assets transferred to NEWCO3 Corporation, Tom received additional stock of NEWCO3 Corporation. How much gain did Al recognize as a result of this transaction: Who is Al?

a. 0.  – Assuming typo "How much gain did Tom recognize as a result of this transaction"
b. $5,000.
c. $25,000.
d. $27,000.










Fact Pattern for Questions 9 and 10: Sandra owned an equipment rental business in her sole name for four years. After her business advisors suggested that she conduct her equipment rental activity in corporate form, she promptly transferred the equipment to ABC Rental Corporation, a newly formed corporation. Sandra received all of the stock of ABC Rental Corporation in exchange for the equipment. At the time of the transfer of the equipment to ABC Rental Corporation, Sandra's adjusted basis in the equipment was $50,000, the fair market value of the building was $150,000, the equipment was subject to a security agreement and note assumed by the corporation of $70,000, and there was depreciation recapture potential of $12,000. Sandra received stock of ABC Rental Corporation worth $80,000.

9. How much gain did Sandra recognize as a result of the transaction, and what was the character of the gain?

a. Sandra recognized $12,000 of gain, all of which was ordinary income.
b. Sandra recognized $20,000 of gain, at least $12,000 of which was ordinary.
c. Sandra recognized $30,000 of gain, at least $12,000 of which was ordinary income.
d. Sandra recognized $100,000 of gain, all of which was ordinary income.


10. As a result of the transaction, what is the corporation's basis in the equipment?

a. $50,000.
b. $70,000.
c. $150,000.
d. $170,000.


11. NEWCO Inc. had current earnings and profits of $50,000 when it made a nonliquidating distribution to an individual shareholder of land that NEWCO Inc. held for use in its business. On the date the land was distributed, NEWCO Inc.'s adjusted basis in the land was $20,000, the fair market value of the land was $60,000, and the land was encumbered by a $40,000 mortgage, which liability was assumed by the shareholder. After the distribution, how much are NEWCO Inc.'s earning and profits?

a. $30,000.
b. $50,000.
c. $60,000.
d. $70,000.


12. Big Corporation distributed land to its sole shareholder, Little Corporation, in a liquidating distribution. At the time of the distribution, the land had a fair market value of $240,000 and Big Corporation's adjusted basis in the land was $200,000. The land was encumbered by a $250,000 mortgage. How much gain did Big Corporation recognize as a result of the distribution?

a. 0.
b. $10,000.
c. $40,000.
d. $50,000.


13. Medium Inc. had one class of stock outstanding. The one class of stock was owned 50 percent by Linda and 25 percent by each of Linda's parents. In the current taxable year, Medium Inc. redeemed 25 percent of Linda's 50 percent, and in exchange for the stock, Medium Inc. distributed to Linda a building that had an adjusted basis to Medium Inc. of $10,000 and a fair market value of $50,000. Assume that Medium Inc.'s current earnings and profits were $200,000, there were no accumulated earnings and profits, and Linda's total basis in her stock before the redemption was $20,000. How much is Linda's basis in her remaining stock after the redemption, and what is her basis in the building?

a. Stock basis: $10,000; building basis: $10,000.
b. Stock basis: $10,000; building basis: $50,000.
c. Stock basis: $20,000; building basis: $10,000.
d. Stock basis: $20,000; building basis: $50,000.
e. None of the above.

14. A tract of land was distributed by MNO Inc. to its sole shareholder, Martha, as a dividend. At the time of the distribution, MNO Inc.'s adjusted basis in the land was $40,000, the fair market value of the land was $80,000, and the land was encumbered by a $55,000 mortgage. Which of the following statements is accurate?

a. MNO Inc.'s earnings and profits must be increased by $15,000 (liability less basis), decreased by $40,000 (adjusted basis), and increased by $55,000 (the amount of the liability).
b. The net adjustment to MNO Inc's earnings and profits is $40,000, the amount of the realized gain.
c. The distributing corporation's realized gain of $40,000 is recognized to the extent of the $15,000.
d. The shareholder's basis in the land is $80,000, its fair market value.


15. XYZ Corporation had $100,000 in earnings and profits prior to any distributions. XYZ Corporation made a nonliquidating distribution to its sole shareholder of $30,000 in cash plus real property that had a fair market value of $80,000 and a basis of $60,000. How much was the total dividend income received by the shareholder as a result of the distributions made by XYZ Corporation and what is the shareholder's basis in the real property received in the distribution
a. $80,000 dividend; basis of $60,000.
b. $80,000 dividend; basis of $60,000.
c. $100,000 dividend; basis of $80,000.
d. $110,000 dividend; basis of $60,000.
e. $100,000 dividend; basis of 110,000.


16. MJJM Inc. has four equal shareholders who are unrelated. Each shareholder owns 300 shares of the common stock of MJJM Inc. representing all of the stock of MJJM Inc. During the taxable year, as part of a single transaction, MJJM Inc. redeemed stock from three of the shareholders. Specifically, MJJM Inc. redeemed 150 shares from Michael, 75 shares from Joseph, and 40 shares from John. Who will receive exchange treatment as a result of the redemption?

a. Michael and Joseph, as the transaction was not essentially equivalent to a dividend.
b. Joseph only, because the redemption was substantially disproportionate as to Joseph.
c. Michael only, because the redemption was substantially disproportionate as to Michael.
d. No one, and each of Michael, John, and Joseph will receive dividend treatment.


Fact Pattern for Questions 17 and 18. Happy Inc. is a calendar year corporation. Happy Inc. had accumulated earnings and profits of $100,000 and no current earnings and profits when it distributed a total of $160,000 to its two equal shareholders, Betty and Bob. On the date of the cash distribution, Betty's basis in her Happy Inc. stock was $20,000 and Bob's basis in his Happy Inc. stock was $30,000.

17. How much does Betty include in her gross income for the current taxable year with respect to the distribution to her?

a. $50,000 dividend income and $10,000 capital gain.
b. $80,000 dividend income and 0 capital gain.
c. $0 dividend income and $70,000 capital gain.
d. $50,000 dividend income and $20,000 capital gain.


18. What is Bob's adjusted basis in his EFG Inc. stock after the distribution?

a. 0.
b. $5,000.
c. $15,000.
d. none of the above.


19. Mary received a liquidating distribution from ABC Corporation as part of the complete liquidation of ABC Corporation. Mary's basis for her ABC Corporation stock was $10,000. In exchange for her stock, Mary received a payment of $15,000 and real property that had an adjusted basis to ABC Corporation of $10,000, a fair market value of $25,000, and that was encumbered by a $12,000 mortgage which Mary assumed. How much gain did Mary recognize as a result of this transaction and what is Mary's basis in the real property ?

a. $3,000 gain recognized, and basis of $40,000.
b. $18,000 gain recognized, and basis of $40,000.
c. $30,000 gain recognized, and basis of $10,000.
d. $42,000 gain recognized, and basis of $25,000.
e. none of the above.


20. Michael owns stock in an S corporation. The corporation sustained a net operating loss this year. Michael's pro rata share of the loss is $5,000. Michael's adjusted basis in his S corporation stock is $1,000 without regard to the loss. In addition, Michael has a loan outstanding to the corporation in the amount of $2,000. Without regard to any passive loss limitation or any at risk rule limitation, what amount, if any, is Michael entitled to deduct with respect to the loss under the subchapter S rules?

a. $1,000.
b. $2,000.
c. $3,000.
d. $5,000.
e. None of the above.

21. Beth, who died in January 2012, was survived by her husband, Ben. Beth's federal gross estate was equal to $6,000,000 on the date of her death. When Beth died, Beth's assets included an undeveloped parcel of real estate in Jacksonville in the names of "Beth and Ben, as joint tenants with right of survivorship." The fair market value of the land on the date of Beth's death was $750,000. Ben provided all of the consideration for the purchase of the land, paying $200,000 for it in 2009. Alternate valuation is not available to Beth's estate as all assets owned by Beth will pass, either under Beth's last will and testament or by operation of law, to Ben and hence, no estate tax will be due because of the marital deduction. What is Ben's basis in the real estate after Beth's death?

a. $200,000.
b. $375,000.
c. $750,000.
d. none of the above.


22. Under Carl's will, Carl created a testamentary trust to be funded with $700,000 worth of assets. All of the income of the trust is payable to Carl's child, Jane, for her life, and thereafter, the remaining assets of the trust will pass to The Public Charity. Jane is serving as the trustee. In addition, the trustee has the discretion to distribute all or such portion of the principal as the trustee shall determine for Jane's heath, support, and maintenance. Jane's father, Carl, died during the current taxable year with a gross estate of $5,350,000. (Carl's spouse died in 1985 and no estate tax return was due at her death). Which of the following statements is accurate with respect to the federal estate tax?

a The estate tax charitable deduction is available to Carl's estate for the assets passing to The Public Charity.
b. Jane powers with respect to the assets of the trust constitute a general power of appointment.
c. Carl's estate is not required to file Form 706, the Federal Estate and Generation-Skipping Tax Return.
d. When Jane dies, her right to trust income for life will not cause inclusion of the assets in her gross estate.


23. At the time of his death, Nick owned the following property:
• Land held by Nick and his sister Ellen, as joint tenants with right of survivorship. The fair market value of the land on the date of Nick's death was $600,000, and the land was purchased by Nick for himself and his sister 20 years before his death for $150,000.

• Land held by Nick and Amy as tenants by the entirety. The fair market value of the land on the date of Nick's death was $800,000, and the land was purchased by Amy for Nick and Amy five years before Nick's death for $450,000.

• A one-half undivided interest in land held with Lance as tenant in common. The fair market value of the land on the date of Nick's death was $400,000, and the land was purchased by Lance for Nick and Lance four years before Nick's death for $300,000.

• City of Dayton bonds worth $500,000 purchased by Nick five years before his death, and titled in Nick's sole name.
What amount is includible in Nick's gross estate assuming alternate valuation is not available to Nick's estate?
a. $800,000.
b. $1,100,000.
c. $1,200,000.
d. $1,700,000.


24. If an election is available and is made to use alternate valuation for federal estate tax purposes, then if a parcel of real estate owned by the decedent is sold within six months after the decedent's death, the parcel of real estate is valued for federal estate tax purposes as of which date?

a. The date of the decedent's death.
b. The date that is six months after the decedent's of death.
c. The date of sale of the property.
d. The date the property is distributed to the beneficiaries.


25. Leslie died on October 31, 2011. Prior to 2009, Leslie had never made any gifts, but in 2010 she made some transfers. Specifically, on January 10, 2010, Leslie gave her vacation beach house to her five children as tenants in common. The fair market value of the vacation beach house on the date of the transfer was $50,000. The fair market value of the vacation beach house at the date of Leslie's death was $100,000. When Leslie died on October 31, 2011, she owned a vacant lot jointly with her sister, Melissa, as joint tenants with right of survivorship. Leslie and her sister each contributed $10,000 toward the $20,000 purchase price. The basis of the property did not change subsequent to the purchase, and at Leslie's death, the fair market value of the property was $60,000. There is $90,000 of life insurance on the life of Leslie, and her estate is named as the beneficiary. (Assume all assets have the same value on the alternate valuation date as on the date of death). What is the amount of Leslie's gross estate for federal estate tax purposes?

a. $120,000.
b. $170,000.
c. $220,000.
d. $250,000.



Thursday, December 2, 2021

HUM115 Week 4 Arguments Worksheet

Arguments Worksheet

Selectand reviewone of the following articles from Opposing Viewpoints in Context:

·         Health Care Issues

·         Compensation for College Athletes

·         Technology and Society

·         Social Media

·         Advertising

Write a 25- to 50-word response to each of the following prompts:

1.     What is the issue in the argument you selected?

2.     Provide an unbiased explanation of all viewpoints or premises of the issue.

3..     Which viewpoint or premise is weak or irrelevant? Explain why.

4.    Is the argument inductive or deductive? Why?

5.   What is the value of understanding multiple viewpoints before forming an opinion or argument?

6..     Provide an APA-formattedreferencefor the article you reviewed. Use the Citation Tools link in the Tools section to the right of the article for assistance, and select "APA, 6th Edition" from the drop-down menu.


ENG200 Week 1 Topic Selection Worksheet ENG200_v3_Wk1_Topic_Selection

Topic SelectionWorksheet

Complete Parts A through D below.

Part A: Topic Selection

Select a topic for your Week 5 Final Argument Paper using the following steps:

  • Review the Discipline Specific Resources for Rhetoric and Research.
  • Click on anydisciplinethat interests you.
    • Each page has a description of the importance of rhetoric and research to degree programs and professional careers within that discipline.
    • The topics for you to choose from are below the "Importance of Rhetoric and Research" paragraph. Each topic has a link to an associated resource from the University Library to learn more about the topic.
  • Choose one topicfrom the list of topics under one of the disciplines. Please note the "Accessibility" area on the right is not one of the topics.

Respond to the following questions in 25-50 words total.

    • What is your selected topic?
    • Why is this topic appropriate for an argument paper?
  1. What are three reasons why you have this position about this topic? (25-50 words total)
  1. Do you believe research will support your reasons for this position?What will you do if you cannot locate research to support your reasons for your

    Part C: Drafting Your Thesis Statement

    Create a rough draft of your thesis statement usingyour position and reasons for your position. Your thesis statement will serve as the claim in your argument.

    Part D: Components of an Argument

    Arguments can be easily misunderstood and misinterpreted. There may be times when we do not fully evaluate arguments before forming our response to them, and our response may have been different if we fully understood what was being argued. Argument evaluation is important in everyday life to help you communicate effectively with others and to form your own arguments.

    Selectone article from any of the themes on theArticle List.

    Read the article, and respondto the following:

  2. Provide an APA formatted reference of the article you selected.You may use the Reference and Citation Generatorfor assistance.<Enter your response here.>
  3. In 25-50 words, indicate the author's claim.
  4. In 25-50 words, indicate what evidence or research is provided to support the author's claim.

Friday, October 22, 2021

SC260 Introduction to Ecology Assignment 8

Assignment 08

SC260 Introduction to Ecology

 

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) doublespaced pages; refer to the "Format Requirementsʺ page for specific format requirements.

 

Instructions:Write an essay using the guidelines below. You will need to find at least three (3) outside sources for this essay, but you may need more to demonstrate a thorough examination of the topic.  Do NOT copy and paste from the sources; summarize, paraphrase, quote, and document your sources correctly. Use APA style to document your sources. You may use your textbook as a source; however, this does not count in the three (3) sources and the majority of the information cannot be taken from the text.

 

Background:  Throughout the world, there are numerous environmental problems resulting from human population pressure on local natural resources. A large proportion of ecological research is dedicated to finding solutions to these issues.

 

Objectives: Upon completing this assignment, you should be able to describe in-depth an ecological issue, including at least two different perspectives, and how this issue is representative of other similar issues. 

 

Procedure: Pick an ecological crisis anywhere in the world that has attracted significant attention. Explain the history of the event including how the situation reached a crisis point. Document as many sides of the situation as possible and include the resolution, if any was reached, of the crisis. If there was no resolution, speculate on how the crisis may be resolved in the future.

 

Grading Rubric

 

Please refer to the rubric on the next page for the grading criteria for this assignment.

 

o

Friday, September 10, 2021

MKT571 Week 3 Promotion and the Product Life Cycle-Toyota (2020)

Promotion and the Product Life Cycle

Purpose of Assignment 

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.  

Assignment Steps 

Generate a minimum 700-word product strategy in Microsoft® Word. 

Incorporate a product strategy that addresses the following:

·         At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).

·         How you will measure (what metrics will be used to determine success or failure) the marketing activities.

·         Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).

·         Address three elements of the Product and Promotion List (see below).

o    Product and Promotion List:

§  Integrated Marketing Communication

§  Advertising Strategy/Objectives

§  Push and Pull

§  Media Strategy

§  Advertising Execution                     

§  Direct Marketing

§  Public Relations/Strategies

§  Positioning 

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.


 

MKT571 Week 2 Understanding Target Markets - Toyota (2020)

Wk 2 – Understanding Target Markets [due Sunday]

 

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. 

 

Assignment Steps 

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. 

 

Create the research section of your marketing plan in minimum of 700 words.

 

Include at least 3 elements of the Research List of Topics (see list below):

·         Research List of Topics:

·         Primary Research

·         Secondary Research

·         Consumer Analysis

·         Customer Profile

·         Continuous Consumer Monitoring & Research

·         Environmental Scanning

·         Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces

·         Current Opportunities

·         Potential Future Opportunities

·         Current Threats

·         Potential Future Threat

·         Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

 

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

 

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. 

This assignment will be incorporated into your overall marketing plan for Week 6.




Saturday, July 24, 2021

BUSI570 ADE Week 8 Discussion

Share with the class the topics covered in this course that you found most interesting and useful to you in your professional and/or personal life. What topics did you find particularly challenging?



 

BUSI570 ADE Week 7 Firm Financial Analysis Project Part IV,V

Firm Financial Analysis Project: Parts IV-V

Due Sunday by 11:59 pm CT

Part IV: Determination of WACC (due Week 7)

Using the principles and tools outlined in the textbook, form an estimate of the Weighted Average Cost of Capital (WACC) for the firm. In order to complete this task, you will need to do the following:

  • Determine the cost of debt: Using information from the firm's website, annual report, the website Investing in Bonds (link available in the Content area), and the library database sources, determine the 'average' rating of your firm's bonds and the current YTM on a composite of these bonds. Based on this information, estimate the current cost of debt for the firm. Explain the approach and procedure you used to make your determination and what this number means.
  • Determine the cost of equity: Determine the required rate of return for your firm using the CAPM. Explain the approach and procedure you used (and justification for the sources of inputs used for your model) to make your determination and the meaning of this required rate of return.
  • Determine the capital structure of the firm: Determine the market value of the firm's debt and equity. Explain the approach and procedure you used and use these values to determine the weights for the WACC.

Finally, provide an overall explanation for your results and how the firm will use this WACC. There are resources available in the Content area that will help guide your determination of WACC.

Part IV will be worth 80 points.

Part V: Stock Valuation (due Week 7)

In chapter 9, we learned how the dividend-discount model can be used to determine the value of a firm's equity, or the current price of a share of stock. Use this model to estimate the value of a share of your firm's stock and compare this estimate to the current market value. To do this, you will need to do the following:

  1. Estimate the firm's stock price using the dividend-discount model: Use an investment source (some have been provided in the Content area) and find: 1) the current dividend; 2) analyst's estimate growth rate for the next five to ten years; 3) an alternative growth estimate using the firm's historical growth rate or the formula "g=ROE x b".
  2. Use your estimate of the cost of equity in the WACC for the rE part of your formula: Combine the above information into the dividend-discount model (DDM).
  3. Compare your result to the current market price of your firm's stock. Provide analysis and an explanation of how they compare and explain any differences you observe.

Part V will be worth 50 points.


 

BUSI570 ADE Week 7 Discussion

Chapter 17 discusses the Payout Policy of firms. As the chapter describes, the payout decision is very complex and involves more than just how much of earnings should be paid out. Further, there are a number of alternatives to dividends.

For the firm you are analyzing for your course project, assess the firm's payout policy in all of its complexities. That is, address the following questions:

  1. Does the firm pay dividends? If so, discuss the payout rate. How has it changed over time?
  2. Does the firm pay dividends in any other form--e.g.,share repurchase? How does the firm balance this with its traditional dividend payout? How has this policy changed over time?
  3. Assess the growth of the firm in terms of its amount of total assets. Where have funds for growth come from? How does this relate to the firm's payout policy?

 

BUSI544 Week 7 Marketing Plan - Final - Indian Restaurant

Instructions


The finished complete version of your marketing plan is due due Sunday by 11:59 pm CT this week.

It should include all sections of the Marketing Plan Report Template, including the appendices and references.

Marketing Plan Report Format

·         Cover Page: Must include the name of the business, your name, the course number and date submitted.

·         Legal Page:Template is provided at the end of this document; fill in blanks and instructor will sign to ensure confidentiality.

·         Table of Contents:Must include a complete listing of all report sections and appendices, and appropriately aligned page numbers

·         Marketing Plan Content: Report must conform to the proper format. See outline below.

 

Marketing Plan Formatting

All MP submissions should conform to the following:

·         Writing Style: First person (you are writing this marketing plan as though you will be presenting it to management in the organization)

·         Font: Calibri, Arial, or Times New Roman; 12-point font size

·         Margins:1 inch left/right and top/bottom margins

·         Spacing

·         Single space the body of the report

·         Double Space (1 blank) between paragraphs

·         Triple Space (2 blank) between major headings and the first line of a new section

·         Headings

·         Major Headings: Bolded, underlined 14pt type and left justified

·         Secondary Headings: Bolded, underlined 12 pt type and left justified

·         A minimum of three lines of copy at the bottom and top of pages

·         Pagination

·         Upper or lower right hand corner or center bottom, including landscaped pages

·         Include page numbers of all appendices pages

·         APA style citations


H400 Thesis Revised

Requirement: Write a double-spaced, one-page outline that includes the thesis, major points, supporting points of evidence, and conclusio...