| Instructions | |
| The finished complete version of your marketing plan is due due Sunday by 11:59 pm CT this week. It should include all sections of the Marketing Plan Report Template, including the appendices and references. | |
Marketing Plan Report Format
· Cover Page: Must include the name of the business, your name, the course number and date submitted.
· Legal Page:Template is provided at the end of this document; fill in blanks and instructor will sign to ensure confidentiality.
· Table of Contents:Must include a complete listing of all report sections and appendices, and appropriately aligned page numbers
· Marketing Plan Content: Report must conform to the proper format. See outline below.
Marketing Plan Formatting
All MP submissions should conform to the following:
· Writing Style: First person (you are writing this marketing plan as though you will be presenting it to management in the organization)
· Font: Calibri, Arial, or Times New Roman; 12-point font size
· Margins:1 inch left/right and top/bottom margins
· Spacing
· Single space the body of the report
· Double Space (1 blank) between paragraphs
· Triple Space (2 blank) between major headings and the first line of a new section
· Headings
· Major Headings: Bolded, underlined 14pt type and left justified
· Secondary Headings: Bolded, underlined 12 pt type and left justified
· A minimum of three lines of copy at the bottom and top of pages
· Pagination
· Upper or lower right hand corner or center bottom, including landscaped pages
· Include page numbers of all appendices pages
· APA style citations
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