Define Integrated Marketing Communications (IMC) and explain the goal of IMC. Also list and describe the seven (7) different components of the communication process. Lastly, discuss at least three (3) factors firms should use as marketing metrics to plan for and measure IMC success.
GRADED PROJECT SUBMISSION
INSTRUCTIONS
Project Objective
The goal of this project is to demonstrate the knowledge that you've obtained in your Economics 1 course. To complete the project, you'll need to research a foreign currency and an ETF for an emerging market that you find interesting, perform a macroeconomic analysis of the currency, and write a
paper that summarizes your analysis.
Instructions
Step 1: Select a foreign currency as described above.
Step 2: Perform your research. The content of your textbook can be one of your sources. However, your
paper should also include at least four independent and reliable sources. Use general Internet search
engines and financial search engines to perform your research.
Step 3: Perform your macroeconomic analysis on the material. Remember that you need to provide an
analysis of your chosen currency against the U.S. dollar over the 5-year period ending with 2010.
Step 4: Write a first draft of your paper. Your paper should be written using a word-processing program, such as Microsoft Word or a Word-compatible program. Your essay should include a separate title page,
and between three and five pages on your topic. The essay should include a brief introduction, several paragraphs that cover the required information, and a conclusion. The last page after the main body of the essay should provide a list of your reference sources.
Step 5: Complete your final draft. Carefully review your written essay, correct any errors, and submit your final draft to your instructor. Use the following Writing Guidelines to complete and submit your
essay.
Questions
1. Evaluate the activities of management at KCOM-KOHC with respect to the following issues. (2 pages)
(a) Identify KCOM-KOHC's strategy to labor relations (Hint: See Exhibit 4-2 in text). Provide specific activities/moves of management to support the selected strategy.
(b) Did the company commit any ULPs? If so, provide examples (maximum of 2 ULPs) the company may have committed.
2. Evaluate the activities of the Service Employees International Union (SEIU), Local 50 with respect to the following issues. (2 pages)
(a) Analyze the union's approach to strategic planning.
(b) Did the union commit any ULPs? If so, provide examples (maximum of 2 ULPs) the union may have committed.
Economics 1 Proctored Final
PART-A
1) Why is the right of property an essential characteristic of a market system
2) Rivalry and excludability are two characteristics of goods that are produced through the competitive market system. Compare and contrast the difference in private and public goods based on these two characteristics. Then, explain the concept of free-rider problem with public goods.
3)How do economists distinguish the absolute and relative sizes of the United States public debt? Why is the distinction important?
Part B
1. State At least one economic benefit to increase international trade.
2. Why might a corporation prefer to obtain financing through bonds instead of stocks? In contrast, why might a corporation prefer to obtain financing through stocks instead of bonds?
3. Is a credit card considered to be money? Explain.
4. Explain what is meant by command economy.
5.
6. Why does completion force firms to use the least-cost, most efficient productive techniques?
7. Explain the aspects of expansionary and contractionary fiscal policy. During which phases of the business cycle would each be appropriate?
8. When measuring the GDP for a particular year, why do economists include only final goods? Why don't they include the value of stocks and bonds sold?
9. What is meant when economists say that the Federal Reserve bankers' banks?
10. What is the effect on the money supply when a commercial bank buys government securities from the public?
As critical leaders in local government, city managers play an important role in driving and supporting ethical behavior and maintaining the public trust. The video below showcases several city managers from around the state of California discussing their ethical obligations to the people they serve.
Click here to access the video for this assignment.
Ethics in Public Service. (2014, February 13). Retrieved June 29, 2015, from http://www.cacitymanagers.org/ethics-inpublic-service/.
Develop a 500- to 600-word essay comparing similar trends and unique perspectives on ethical expectations vocalized by the various city managers of California. In addition, identify the video's major theories, ideas, and concepts associated with sound ethical practices required by public leaders.
Your response should be at least 500 words in length in APA style. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.
Unit IV Essay
Scenario:
The city leaders of Lawsona suffered a budget shortfall last year. In their planning for the new fiscal year, they feel they can raise the needed revenue by imposing a sales tax on the consumption of the citizens of the community. They are particularly entranced with the possible tax revenue that can be gained from a redeveloped mall in the center of the city. The mall, a joint project between the city and a developer, was rebuilt from the ruins of an abandoned shopping center that had been an eyesore for many years. The new mall serves many of the inner city residents who rely on public transportation and live either below or at the poverty line. The mall has been a huge success and has been hailed as the vanguard of a new revived downtown shopping area. A sales tax, however, would impact to a greater extent the many low- and middle-income shoppers who shop downtown, for they would pay a greater percentage of their income to this tax than wealthier shoppers.
Respond to the scenario, and discuss if the sales tax is a good or bad move for the city of Lawsona. Make sure to clearly state your stance on the situation, and explain in detail your reasoning behind your decision. Support your opinion with concepts from this unit's reading.
Your response should be a minimum of 500 word in APA style. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit Assignments
Unit II Case Study
Read the case study in your textbook on pp.159-161, and prepare an analysis, developing the conclusions, recommendations, and implications. Make sure to answer the following questions in your response:
In what ways is illegal immigration an intergovernmental issue?
Why has this particular intergovernmental issue become so politically significant in recent years?
What are the responsibilities, if any, of the federal government to state and county governments that are struggling to deal with the "costs" of illegal immigration?
Your assignment should also meet the following guidelines:
A minimum of 600 words
Formatted using APA Style
Use your own words and include citations for other articles as needed to avoid plagiarism.
Requirement: Write a double-spaced, one-page outline that includes the thesis, major points, supporting points of evidence, and conclusio...
