MKT571 Week 3 Promotion and the Product Life Cycle-Toyota (2020)

Promotion and the Product Life Cycle

Purpose of Assignment 

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.  

Assignment Steps 

Generate a minimum 700-word product strategy in Microsoft^® Word. 

Incorporate a product strategy that addresses the following:

·         At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).

·         How you will measure (what metrics will be used to determine success or failure) the marketing activities.

·         Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).

·         Address three elements of the Product and Promotion List (see below).

o    Product and Promotion List:

§  Integrated Marketing Communication

§  Advertising Strategy/Objectives

§  Push and Pull

§  Media Strategy

§  Advertising Execution                     

§  Direct Marketing

§  Public Relations/Strategies

§  Positioning 

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

 

MKT571 Week 2 Understanding Target Markets - Toyota (2020)

Wk 2 – Understanding Target Markets [due Sunday]

 

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. 

 

Assignment Steps 

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan. 

 

Create the research section of your marketing plan in minimum of 700 words.

 

Include at least 3 elements of the Research List of Topics (see list below):

·         Research List of Topics:

·         Primary Research

·         Secondary Research

·         Consumer Analysis

·         Customer Profile

·         Continuous Consumer Monitoring & Research

·         Environmental Scanning

·         Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces

·         Current Opportunities

·         Potential Future Opportunities

·         Current Threats

·         Potential Future Threat

·         Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

 

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

 

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. 

This assignment will be incorporated into your overall marketing plan for Week 6.

BUSI570 ADE Week 8 Discussion

Share with the class the topics covered in this course that you found most interesting and useful to you in your professional and/or personal life. What topics did you find particularly challenging?

 

BUSI570 ADE Week 7 Firm Financial Analysis Project Part IV,V

Firm Financial Analysis Project: Parts IV-V

Due Sunday by 11:59 pm CT

Part IV: Determination of WACC (due Week 7)

Using the principles and tools outlined in the textbook, form an estimate of the Weighted Average Cost of Capital (WACC) for the firm. In order to complete this task, you will need to do the following:

• Determine the cost of debt: Using information from the firm's website, annual report, the website Investing in Bonds (link available in the Content area), and the library database sources, determine the 'average' rating of your firm's bonds and the current YTM on a composite of these bonds. Based on this information, estimate the current cost of debt for the firm. Explain the approach and procedure you used to make your determination and what this number means.
• Determine the cost of equity: Determine the required rate of return for your firm using the CAPM. Explain the approach and procedure you used (and justification for the sources of inputs used for your model) to make your determination and the meaning of this required rate of return.
• Determine the capital structure of the firm: Determine the market value of the firm's debt and equity. Explain the approach and procedure you used and use these values to determine the weights for the WACC.

Finally, provide an overall explanation for your results and how the firm will use this WACC. There are resources available in the Content area that will help guide your determination of WACC.

Part IV will be worth 80 points.

Part V: Stock Valuation (due Week 7)

In chapter 9, we learned how the dividend-discount model can be used to determine the value of a firm's equity, or the current price of a share of stock. Use this model to estimate the value of a share of your firm's stock and compare this estimate to the current market value. To do this, you will need to do the following:

1. Estimate the firm's stock price using the dividend-discount model: Use an investment source (some have been provided in the Content area) and find: 1) the current dividend; 2) analyst's estimate growth rate for the next five to ten years; 3) an alternative growth estimate using the firm's historical growth rate or the formula "g=ROE x b".
2. Use your estimate of the cost of equity in the WACC for the rE part of your formula: Combine the above information into the dividend-discount model (DDM).
3. Compare your result to the current market price of your firm's stock. Provide analysis and an explanation of how they compare and explain any differences you observe.

Part V will be worth 50 points.

 

BUSI570 ADE Week 7 Discussion

Chapter 17 discusses the Payout Policy of firms. As the chapter describes, the payout decision is very complex and involves more than just how much of earnings should be paid out. Further, there are a number of alternatives to dividends.

For the firm you are analyzing for your course project, assess the firm's payout policy in all of its complexities. That is, address the following questions:

1. Does the firm pay dividends? If so, discuss the payout rate. How has it changed over time?
2. Does the firm pay dividends in any other form--e.g.,share repurchase? How does the firm balance this with its traditional dividend payout? How has this policy changed over time?
3. Assess the growth of the firm in terms of its amount of total assets. Where have funds for growth come from? How does this relate to the firm's payout policy?

 

BUSI544 Week 7 Marketing Plan - Final - Indian Restaurant

Instructions
The finished complete version of your marketing plan is due due Sunday by 11:59 pm CT this week. It should include all sections of the Marketing Plan Report Template, including the appendices and references.

Marketing Plan Report Format

·         Cover Page: Must include the name of the business, your name, the course number and date submitted.

·         Legal Page:Template is provided at the end of this document; fill in blanks and instructor will sign to ensure confidentiality.

·         Table of Contents:Must include a complete listing of all report sections and appendices, and appropriately aligned page numbers

·         Marketing Plan Content: Report must conform to the proper format. See outline below.

 

Marketing Plan Formatting

All MP submissions should conform to the following:

·         Writing Style: First person (you are writing this marketing plan as though you will be presenting it to management in the organization)

·         Font: Calibri, Arial, or Times New Roman; 12-point font size

·         Margins:1 inch left/right and top/bottom margins

·         Spacing

·         Single space the body of the report

·         Double Space (1 blank) between paragraphs

·         Triple Space (2 blank) between major headings and the first line of a new section

·         Headings

·         Major Headings: Bolded, underlined 14pt type and left justified

·         Secondary Headings: Bolded, underlined 12 pt type and left justified

·         A minimum of three lines of copy at the bottom and top of pages

·         Pagination

·         Upper or lower right hand corner or center bottom, including landscaped pages

·         Include page numbers of all appendices pages

·         APA style citations

QNT561 Week 4 Payment Time Case Study

Case Study – Payment Time Case Study

 

Major consulting firms such as Accenture, Ernst & Young Consulting, and Deloitte &Touche Consulting employ statistical analysis to assess the effectiveness of the systems they design for their customers. In this case, a consulting firm has developed an electronic billing system for a Stockton, CA, trucking company. The system sends invoices electronically to each customer's computer and allows customers to easily check and correct errors. It is hoped the new billing system will substantially reduce the amount of time it takes customers to make payments. Typical payment times—measured from the date on an invoice to the date payment is received—using the trucking company's old billing system had been 39 days or more. This exceeded the industry standard payment time of 30 days.

 

The new billing system does not automatically compute the payment time for each invoice because there is no continuing need for this information. The management consulting firm believes the new system will reduce the mean bill payment time by more than 50 percent. The mean payment time using the old billing system was approximately equal to, but no less than, 39 days. Therefore, if µ denotes the new mean payment time, the consulting firm believes that µ will be less than 19.5 days. Therefore, to assess the system's effectiveness (whether µ < 19.5 days), the consulting firm selects a random sample of 65 invoices from the 7,823 invoices processed during the first three months of the new system's operation. Whereas this is the first time the consulting company has installed an electronic billing system in a trucking company, the firm has installed electronic billing systems in other types of companies.

 

Analysis of results from these other companies show, although the population mean payment time varies from company to company, the population standard deviation of payment times is the same for different companies and equals 4.2 days. The payment times for the 65 sample invoices are manually determined and are given in the Excel^® spreadsheet named "The Payment Time Case". If this sample can be used to establish that new billing system substantially reduces payment times, the consulting firm plans to market the system to other trucking firms.

 

Purpose of Assignment 

The purpose of the assignment is to develop students' abilities in using datasets to apply the concepts of sampling distributions and confidence intervals to make management decisions. 

Assignment Steps 

Resources: Microsoft Excel^®, The Payment Time Case Study, The Payment Time Case Data Set 

Review the Payment Time Case Study and Data Set. 

Develop a 700-word report including the following calculations and using the information to determine whether the new billing system has reduced the mean bill payment time:

• Assuming the standard deviation of the payment times for all payments is 4.2 days, construct a 95% confidence interval estimate to determine whether the new billing system was effective. State the interpretation of 95% confidence interval and state whether or not the billing system was effective.
• Using the 95% confidence interval, can we be 95% confident that µ ≤ 19.5 days?
• Using the 99% confidence interval, can we be 99% confident that µ ≤ 19.5 days?
• If the population mean payment time is 19.5 days, what is the probability of observing a sample mean payment time of 65 invoices less than or equal to 18.1077 days? 

Format your assignment consistent with APA format.