The __________ point(s) to the strategic issues organizational decision makers need to address in their pursuit of sustainable competitive advantage and high levels of performance.
A. portfolio analysis
B. capabilities assessment
C. financial analysis
D. SWOT analysis
Question 2 of 20
Which of the following is included under the product functional strategies?
A. Marketing
B. Management
C. Supervision
D. Leadership
Question 3 of 20
__________ strategies are the short-term goal-directed decisions and actions of the organization's various functional areas.
A. Competitive
B. Functional
C. Corporate
D. Business
Question 4 of 20
__________ refer(s) to the process of creating and providing goods and services.
A. Production-operations
B. Marketing
C. High-performance work practices
D. Information system
Question 5 of 20
An organization that's first to bring a new product or innovation to the marketplace is a(n):
A. primary competitor.
B. first mover.
C. early adopter.
D. innovator.
Question 6 of 20
Which of the following is a possible production-operations management strategy?
A. Selective specialization
B. Inventory management systems
C. User positioning
D. Database marketing
Question 7 of 20
Which are the two biggest factors in marketing?
A. Competitors and pricing
B. Product and competitors
C. Customers and competitors
D. Pricing and customers
Question 8 of 20
The geographic segmentation variable for consumer markets could include factors such as:
A. region, metropolitan area, and population density.
B. social class, lifestyle, and personality.
C. occasions of product use, benefits, and user status.
D. purchasing function organization, power structure, and purchasing criteria.
Question 9 of 20
The four Ps in marketing are:
A. product, price, promotion, and place.
B. production, placement, personnel, and place.
C. promotion, price, positioning, and perception.
D. perception, perspective, promotion, and price.
Question 10 of 20
Human resource management strategies regarding employee separations include all of the following EXCEPT:
A. downsizing.
B. hiring freezes.
C. organizing for efficiency or innovation.
D. preferential or nonpreferential rehiring process.
Question 11 of 20
The strategic decisions associated with the organization are the choice of a system and the choice of type of system needed for which system type?
A. Marketing
B. Human resources
C. Information
D. Financial-accounting
Question 12 of 20
Designing which of the following systems involves making sure we have the information we need, when the information is needed, and in the form needed?
A. Marketing
B. Human resources
C. Information
D. Financial-accounting
Question 13 of 20
Strategy evaluation at the __________ level involves using __________ and __________ performance measures for each area.
A. functional; quantitative; qualitative
B. marketing; quantitative; qualitative
C. management; financial; quantitative
D. research and development; quantitative; qualitative
Question 14 of 20
The __________ analysis points to the strategic issues decision makers need to address in their pursuit of sustainable competitive advantage and high performance levels.
A. functional
B. SWOT
C. competitive
D. organizational
Question 15 of 20
The process of creating goods and services in which organizational resources are transformed into outputs is called:
A. production-operations.
B. manufacturing-operations.
C. product-production.
D. organizational performance.
Question 16 of 20
Strategy evaluation at the __________ level involves using specific performance measures-qualitative and quantitative-for each functional area.
A. organizational
B. operational
C. functional
D. production
Question 17 of 20
When a group of individuals from various functional departments work together on product or process development, it can be in a:
A. technical environment.
B. cross-functional team.
C. global organization.
D. matrix organization.
Question 18 of 20
Which of the following is NOT one of the three functional concerns of organizations?
A. People
B. Technology
C. Support processes
D. Product
Question 19 of 20
A(n) __________ system is a system for collecting, processing, storing and disseminating any and all information that managers need to operate a business.
A. database
B. reporting
C. support
D. information
Question 20 of 20
__________ at the functional level involves using specific performance measures quantitative and qualitative – for each functional area.
A. Management
B. Reporting
C. Performance evaluation
D. Strategy evaluation
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