Submit a two-page proposal for your marketing plan project by introducing your choice of small business for your marketing plan project, and the industry in which it competes. Explain why you chose it, and what your goal is for this business.
Review the Marketing Plan Expectations topic for full details. Criteria for "Selecting your Business" are provided in this topic. The topic is also located in the Start Here module in the Content area our course.
Research the industry and find 3 articles that speak to current trends in the industry; briefly summarize the main topic of each article. Define your business from both a 'product definition' and 'market definition' perspective. Refer to Table 2.2 on page 40. Essentially, this assignment will get you started with the Situation Analysis of the marketing plan.
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