After viewing the CC library's Market Research video answer the following questions:
- Explore 3 examples of how companies conduct marketing research from the video clip. Connect these examples to techniques and concepts described in Chapter 4 of our textbook. Be specific with your examples.
- What value does the research bring to products and processes?
- Why does an organization measure marketing productivity?
- Refer to Table 4.3 on page 118. Which marketing metrics will you employ in your marketing plan?
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